Web Design & Content Specialist

Big Cedar Lodge; Ridgedale (MO); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Job summary

Big Cedar Lodge in Ridgedale, MO, is seeking a Website/Digital Marketing Specialist to manage hospitality brands' websites, collaborating with in-house creatives and agency partners to oversee web presence across Big Cedar Lodge, Bass Pro Angler’s Lodge, Big Cypress Lodge, and Finley Farms.

You will design, develop, maintain, and update content using HTML, CSS, JavaScript, PHP, and WordPress, while supporting digital ads through GA4, Google Tag Manager, and related pixel connectivity.

Qualifications

• Bachelor's degree in Website Development, Graphic Arts, Computer Science, Communications or related field.
• 4+ years in website/design related field.
• Analytical skills required.

Responsibilities

• Design, develop, and maintain engaging, user-friendly websites.
• Collaborate with IT and agency partners to maintain SEO and site health.
• Monitor site analytics in GA4 and create reports for KPIs.

Skills

HTML

CSS

JavaScript

PHP

WordPress

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

GA4

Google Tag Manager

SEO

Content Management

Education

Bachelor's Degree in Website Development/Graphic Arts/Computer Science/Communications

4+ years in website/design related field

Tools

WordPress

Adobe Creative Cloud

MacOS

GA4

Google Tag Manager

Job description

POSITION SUMMARY:

As part of the Bass Pro Hospitality Marketing Team, you’ll partner with both in-house creative peers at Big Cedar Lodge in Ridgedale, MO., along with agency partners to oversee all hospitality branded websites including Big Cedar Lodge, Bass Pro Angler’s Lodge, Big Cypress Lodge, and Finley Farms. This position is responsible for the ongoing design, development, maintenance, and content upkeep of each brand’s URL and website presence. In addition, this position will also support the team’s digital advertising objectives through Google Tag Manager, GA4, and related pixel and digital ad connectivity to brand sites.

ESSENTIAL FUNCTIONS:

• Website management including design, content generation and working knowledge of HTML, CSS, JavaScript, and PHP
• Collaborate with IT departments and third-party web and technology partners to maintain successful SEO
• Collaborate with other hospitality departments to maintain content needs on websites; property events, leisure sales promotions, etc.
• Stay educated and in-tune with new website trends in design and functionality
• Monitor site analytics for all hospitality brands in GA4 by creating and maintaining relevant reports for tracking KPIs in GA4 and making improvements based on findings
• Analyze relevant metrics and data and provide regular reports to Director of Marketing and Leadership Team
• Thorough knowledge of Adobe Photoshop, Illustrator and InDesign,working primarily ina Macintosh environment
• Bring concepts to life by creating strong digital visual messages with a targeted purpose
• Thorough understanding of digital ad specs and UTM links
• Proofread web content for grammar and spelling accuracy

Additional Responsibilities

• Develop annual website and digital marketing plan to accompany the overall hospitality marketing plan.
• Use cloud-based operating systems to store and organize information.
• Provide superior service to our customers (both internal and external), while upholding service standards
• Must possess a sense of urgency and be solutions oriented and/or approach challenges with a problem‑solving mindset
• Travel to other properties as needed
• Other duties as assigned

EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: Bachelor's Degree
• Bachelor’s degree with an emphasis in Website Development, Graphic Arts, Computer Science, Communications or related field
• 4+ years in website/design related field
• Analytical skills required

KNOWLEDGE, SKILLS, AND ABILITY:

• Design, develop, and maintain engaging, user-friendly websites that align with brand standards and business objectives
• Create, update, and manage website content, ensuring accuracy, consistency, and an optimal user experience
• Utilize WordPress, HTML, CSS, JavaScript, and PHP to support website functionality, enhancements, and troubleshooting
• Develop digital content and creative assets using Adobe Creative Cloud and MacOS-based design tools
• Monitor website performance and user engagement through Google Analytics and recommend improvements
• Collaborate with marketing, operations, and corporate teams to support digital marketing initiatives and business goals
• Manage multiple projects and priorities in a fast-paced hospitality environment while meeting deadlines
• Produce clear, effective written content tailored to target audiences across web and digital channels
• Build and maintain strong relationships with internal stakeholders and customers by understanding and addressing their needs
• Analyze data, identify trends, and provide recommendations to improve website performance, content effectiveness, and user experience
• Apply creative problem-solving skills to develop innovative digital solutions and enhance online engagement
• Ensure all digital content and website updates comply with brand standards, accessibility guidelines, and quality expectations
• Demonstrate strong organizational, communication, and project management skills while contributing as a collaborative team member
• Support continuous improvement efforts through data-driven decision-making, customer feedback, and emerging web technologies

TRAVEL REQUIREMENTS:

• Seldom/Never

PHYSICAL REQUIREMENTS:

Regularly sitting, standing, walking, and doing computer work

Seldom/Never lifting up to 50 lbs

Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

Full Time Benefits Summary:

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [e-mail].

Big Cedar Lodge