Web & Creative Content Marketing Specialist

Goodwill Manasota, Inc.; Bradenton, Northern (FL, KY); Hybrid; USD 52,000 - 78,000; Full time

Job summary

Goodwill Manasota, Inc. in Bradenton, FL seeks a Marketing Specialist – Web & Creative Content to maintain the organization’s digital presence, manage website content, and support visual and video production.

You will collaborate with the Creative Services Manager, handle photography, digital asset management, and simple graphic design, ensuring brand standards and accessibility across web, email, social, and campaigns. This nonprofit role offers growth within a mission-driven organization.

Qualifications

• Associates or Bachelor's degree in Marketing, Digital Media, Communications, Graphic Design, Photography, or related field; or equivalent experience.
• 2–4 years of experience in website content management, digital marketing, photography, or related field.
• Proficiency with WordPress.
• Experience with photography and photo editing software (Adobe Lightroom, Photoshop).
• SEO basics and analytics tools (Google Analytics, Search Console).
• Graphic design tools (Adobe CC, Canva).
• Familiarity with accessibility standards is a plus.

Responsibilities

• Website Administration & Content Management: Publishes content to the organization’s website and landing pages in support of marketing initiatives, campaigns, fundraising, retail promotions, mission services, and organizational priorities.
• Photography & Visual Content: Plans, captures, edits, and organizes photography assets for web, social media, presentations, email campaigns, digital signage, and other marketing channels.
• Graphic Design Support: Produces and updates digital graphics for web, email, social, and presentations using existing brand templates and style guides.
• Creative Operations & Asset Management: Maintains the organization of digital assets, archives, file structures, naming conventions, and archival practices.
• Video Production: Supports the marketing team with long-form video production and repurposes content for short-form social content.
• Marketing Team Support: Assists with marketing projects and campaigns across print, digital, web, social, retail, and community channels.

Skills

WordPress

Photography

Photo Editing

SEO

Google Analytics

Branding

Canva

Video Editing

Education

Associates or Bachelor's in Marketing/Communications/Graphic Design

Tools

Adobe Lightroom

Photoshop

Job description

Goodwill Manasota, Inc. in Bradenton, FL seeks a Marketing Specialist – Web & Creative Content to maintain the organization’s digital presence, manage website content, and support visual and video production.

You will collaborate with the Creative Services Manager, handle photography, digital asset management, and simple graphic design, ensuring brand standards and accessibility across web, email, social, and campaigns. This nonprofit role offers growth within a mission-driven organization.