Mission-Driven Social Media & Content Strategist

Goodwill Manasota; Bradenton (FL); On-site; USD 52,000 - 76,000; Full time

Job summary

Goodwill Manasota is seeking a Marketing Specialist - Content & Social Media to translate our mission into engaging stories across social channels. You'll own day-to-day content, manage calendars, and collaborate with departments to ensure accessible, brand-consistent messaging.

The role emphasizes writing, editing, photography and short-form video, with a focus on community impact and donor engagement. A Bachelor’s degree plus 3–5 years in content or digital marketing are expected; occasional

Qualifications

• Bachelor’s degree or equivalent in marketing/communications related field.
• 3–5 years in content creation, social media, or digital marketing.
• Excellent writing and storytelling skills.

Responsibilities

• Executes content and social media strategy under guidance.
• Maintains a detailed content calendar aligned with campaigns and events.
• Writes, proofs, and edits brand-aligned copy for social, email, SMS, website, blogs, and more.
• Develops mission-centered stories while respecting consent and privacy.
• Coordinates content collection across departments and locations.
• Maintains brand voice and accessibility across channels.
• Manages day-to-day social channels: publishing, monitoring, engagement.
• Produces platform-specific content: copy, photography, short-form video, reels.
• Monitors conversations and escalates issues per protocol.
• Provides live/post-event social coverage for organizational and community events.
• Supports influencer/community activations with content delivery and follow-up.
• Keeps up with platform changes and emerging formats.
• Captures and edits video/photography for campaigns.
• Liaises with Creative Services for assets and brand consistency.
• Develops email and SMS content aligned with campaigns.
• Supports paid campaigns with copy and test variations.
• Assists with PR, internal comms, events, and outreach.
• Tracks performance and provides insights.

Skills

Content creation

Social media management

Copywriting

Editing

Storytelling

Analytics tools

Accessibility practices

Team collaboration

Education

Bachelor’s degree in marketing, communications, journalism, PR, or related field

Job description

Goodwill Manasota is seeking a Marketing Specialist - Content & Social Media to translate our mission into engaging stories across social channels. You'll own day-to-day content, manage calendars, and collaborate with departments to ensure accessible, brand-consistent messaging.

The role emphasizes writing, editing, photography and short-form video, with a focus on community impact and donor engagement. A Bachelor’s degree plus 3–5 years in content or digital marketing are expected; occasional