Web Copywriter (Contractor) REMOTE, US

User Interviews Inc.; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a talented Web Copywriter to create persuasive and conversion-driven content for their marketing efforts. This remote role emphasizes collaboration with product marketing and design teams to craft clear, engaging copy that resonates with B2B audiences. You'll have the opportunity to apply your expertise in SEO and technical writing while managing projects effectively. Join a fully remote team that values transparency, feedback, and diversity, and make a significant impact on user research and insights.

Qualifications

• Proven experience writing for tech products and B2B audiences.
• Strong understanding of SEO and technical writing principles.

Responsibilities

• Craft compelling web content for marketing pages and case studies.
• Collaborate with teams to ensure messaging consistency.

Skills

Exceptional written communication

Conversion-optimized web copy

SEO principles

Technical writing

Collaboration with cross-functional teams

Synthesis of complex ideas

Tools

Notion

Slack

Google Suite

Miro

Figma

Webflow

Hubspot

Job description

At User Interviews, we believe that the best companies in the world consistently deliver products and experiences that their customers love. We also believe that the only way to consistently build those products and experiences is to talk to your customers. Watch what they do. Understand why they do what they do. Figure out why they do things that seem irrational. And after you’ve done that once, do it again. Start having constant conversations. In short, make customers your #1 priority through user research.

That’s why we exist. We help teams set up those conversations, that research, allowing them to discover and embrace user insights. We specialize in participant recruitment and management because you cannot do good research without good participants, no matter how good your other tools may be. We work with hundreds of companies every month, including user-centric organizations like Atlassian, Amazon, and Spotify.

About the Project

User Interviews —the leading platform for research recruiting and participant management—is looking for a Web Copywriter (Contract).

We’re after a talented technical copywriter to help us craft compelling, conversion-driven website content that communicates our product value. Reporting to the Senior Director of Product Marketing, this role is for an exceptional writer with a background in B2B SaaS products.

This is a remote project of at least 3 months with flexible hours and scope to extend.

• Write persuasive, high-converting copy for key marketing pages, including:
  • Product and feature pages
  • Solution and use case pages
  • Competitor comparison pages
  • Customer case studies
  • Landing pages and other customer-facing web content
• Collaborate with Product Marketing and Design to align messaging, branding, and visual elements
• Maintain tone of voice and style to ensure consistency and cohesion with the rest of our marketing site
• Apply SEO best practices to optimize content for organic search visibility
• Ensure content is clear, concise, and technically accurate, balancing creativity with clarity
• Project manage work including scoping accurately, meeting deadlines, communicating needs, managing stakeholder feedback, and providing direction to our Lead Web Designer
  
  
  

What We’re Looking For

• Exceptional written communication and strong visual communication skills—you have a knack for crafting product messaging that persuades buyers to take action
• Proven experience writing conversion-optimized web copy for tech products
• Understanding of SEO principles and technical writing
• Experience synthesizing complex ideas into compelling, digestible messaging for a relevant B2B audience
• Collaborative player with experience working cross-functionally with product marketing and design teams
• Familiarity with tools like Notion, Slack, Google Suite, Miro, Figma, Webflow, and Hubspot
  

Why Join Us

•We’re a team of doers.You’ll be fully supported by your manager and team, but there won’t be anyone peering over your shoulder. You’ll be expected and trusted to take ownership of your work, and to communicate clearly and transparently with your distributed teammates.
• User Interviews is afully remoteteamand always has been. We are proactive about staying connected to each other despite not sharing the same physical space. Remote culture is real and we care about it—a lot.
• On a related note, we’re very pro-feedback. From our users, of course. But also from each other. From individual contributors right up to the CEO, this is a team that is genuinely committed to continuous improvement.
• We embrace what makes you, you! We are committed to accessibility, equity, diversity, and inclusion. We build products for and welcome participants, researchers, and employees from a diverse set of backgrounds. These backgrounds include—but are not limited to—varied socioeconomic status, gender identity or expression, sexual orientation, religion, race, ethnicity, age, neurodivergence, disability, and citizenship. As we grow, we are aware that this work is continuous. We will not settle for how things are, but rather strive for how they could be.

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