Web Content Strategist

Knak Digital; Washington (District of Columbia); On-site; USD 83,000 - 105,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

401K with match

Profit-sharing

Disability/Life insurance

Casual environment

4 weeks PTO

Flex schedule

Professional development budget

Job summary

Knak Digital in Washington, DC seeks a Senior Web Content Strategist to lead content work across our client roster, from research and audits through writing itself.

You will run web content strategy end to end, collaborate with creative teams, and sit with clients to keep plans aligned with goals and deadlines. Build in WordPress, Drupal, or Sitecore; apply SEO and accessibility standards.

Qualifications

• 5+ years of professional writing experience at an agency.
• Depth in web content strategy, UX writing, and content design.
• Ability to adapt writing across industries and audiences.
• Hands-on CMS experience with WordPress, Drupal, or Sitecore.
• Track record of managing multiple projects and deadlines.

Responsibilities

• Lead web content strategy end to end: research, audits, and planning.
• Collaborate with creative directors to shape ideas into words and visuals.
• Meet with clients to ensure content plans align with goals and timelines.
• Build and edit in WordPress, Drupal, or Sitecore.
• Apply SEO, accessibility, and web-writing standards to every project.
• Write and edit for email, paid media, and paid social alongside web work.
• Contribute to proposals and new business pitches.
• Match brand voices while maintaining grammar and detail.

Skills

Web content strategy

UX writing

Content design

CMS proficiency

Education

Bachelor's degree or related field

Tools

WordPress

Drupal

Sitecore

SEMrush

Ahrefs

GatherContent

Slickplan

Bynder

Job description

Benefits:

Insurance (Health, Dental), 401K with match and profit-sharing, Disability/life insurance, casual environment, 4 weeks PTO, flex schedule, professional development budget

About Role:

We're hiring a Senior Web Content Strategist to lead content work across our client roster, from research and audits through the writing itself.

What you'll do

• Run web content strategy end to end: research, audits, competitive reviews, and a plan for how content gets created, organized, and governed
• Work with creative directors and designers to shape ideas into words and visuals that actually work together
• Sit with clients directly to keep content plans tied to their goals and deadlines
• Build and edit in WordPress, Drupal, or Sitecore
• Apply SEO, accessibility, and web-writing standards across every project
• Write and edit for email, paid media, and paid social alongside the web work
• Contribute to proposals and new business pitches
• Match different brand voices without losing precision on grammar and detail

What you need

• 5+ years of professional writing experience at an agency, plus a degree in a related field or equivalent experience
• Real depth in web content strategy, UX writing, and content design for component-based pages
• Comfort adapting your writing across industries and audiences
• Hands-on experience in at least one major CMS (WordPress, Drupal, Sitecore)
• A track record of managing multiple projects and deadlines without the quality slipping
• Familiarity with nonprofit content and fundraising strategy

Nice to have

• SEO experience, including keyword research and tools like SEMrush or Ahrefs
• Interest in AI tools and prompt engineering
• Experience with a content workflow tool like GatherContent, Slickplan, or Bynder

Comp:

$82,500 to $105,000 per year, based on experience.