Web Content & CMS Lead for Multi-Site Publishing & Migration

Dental Care Alliance; Florida; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Dental Care Alliance is seeking a Manager, Web Content & CMS to oversee day-to-day website content operations across its portfolio of locally branded dental practices. You will manage CMS administration, publishing workflows, and content governance while preserving local identities and ensuring accuracy, accessibility, and compliance.

The role partners with marketing, SEO, and brand teams to implement content strategy, support the 2027 rebuild, and transition to an in-house CMS operation.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Information Systems, or a related field required.
• 5+ years of hands-on website content management, CMS administration or content publishing operations.
• Experience in enterprise or multi-site CMS with reusable components and approved workflows.
• Proficiency with at least one modern enterprise CMS (Contentful/Contentstack/Drupal/Sitecore/Adobe Experience Manager).
• Experience coordinating high-volume updates, QA, and stakeholder approvals across multiple websites.
• Knowledge of on-page SEO, accessibility, and basic HTML/CSS.

Responsibilities

• Own day-to-day content publishing and maintenance for assigned practice websites.
• Coordinate updates across a large portfolio of locally branded websites.
• Develop and maintain a content inventory, change log, and approval process.
• Serve as the CMS power user and administrator for marketing-managed content.
• Document and enforce content governance standards and archiving practices.
• Perform QA for desktop and mobile experiences, including accessibility and tracking requirements.
• Support content migration planning for 2027 website transformation.
• Build scalable content models and SOPs, and train staff on publishing processes.
• Collaborate with SEO, CRO, and brand teams to preserve content and conversion elements during migration.
• Ensure compliance with HIPAA, advertising, and security policies.

Skills

CMS administration

Content publishing

SEO basics

HTML/CSS

Cross-functional collaboration

Content governance

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Contentful

Contentstack

Drupal

Sitecore

Adobe Experience Manager

Job description

Dental Care Alliance is seeking a Manager, Web Content & CMS to oversee day-to-day website content operations across its portfolio of locally branded dental practices. You will manage CMS administration, publishing workflows, and content governance while preserving local identities and ensuring accuracy, accessibility, and compliance.

The role partners with marketing, SEO, and brand teams to implement content strategy, support the 2027 rebuild, and transition to an in-house CMS operation.