Web Content & Brand Strategy Specialist (Hybrid)

William & Mary; Williamsburg (VA); Hybrid; USD 50,000 - 55,000; Full time

Job summary

William & Mary is seeking a Web Communications Specialist in a hybrid role based in Williamsburg, VA. The position focuses on managing university websites, creating and editing digital content, training campus users on web tools, and ensuring brand-aligned, accessible communications.

You will work with the Web Development & Strategy team and report to the Associate Director. Requirements include an undergraduate degree, experience with CMS and content creation, strong writing and editing skills,

Qualifications

• An undergraduate degree in a related field or equivalent combination of education, training and experience.
• Experience in web communication and technology, including CMS usage to align content with brand guidelines and accessibility.
• Strong writing, editing and organization of content for websites and digital communications.
• Mastery of high-quality copywriting and editing.
• Ability to manage multiple projects in a team environment with collaboration and problem-solving.
• Excellent organizational and time-management skills in fast-paced settings.
• Effective written and oral communication with diverse stakeholders.
• Ability to conduct presentations to groups.
• Experience with office productivity tools.

Responsibilities

• Provide web support, training & strategy for campus partners using the university CMS.
• Deliver training on web tools and best practices to campus users.
• Lead and support web-related projects with campus partners.
• Develop and maintain documentation for web tools and services.
• Communicate updates and new features to editors and stakeholders.

Skills

Writing

Editing

Web content

CMS

Training

Project management

Communication

Presentations

Time management

Collaboration

Education

Bachelor's degree

Tools

HTML

CMS Platforms

Job description

William & Mary is seeking a Web Communications Specialist in a hybrid role based in Williamsburg, VA. The position focuses on managing university websites, creating and editing digital content, training campus users on web tools, and ensuring brand-aligned, accessible communications.

You will work with the Web Development & Strategy team and report to the Associate Director. Requirements include an undergraduate degree, experience with CMS and content creation, strong writing and editing skills,