Web and Digital Strategy Manager (Communications Generalist)

Indiana University Bloomington; Indianapolis (IN); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Retirement plan

Tuition subsidy

Paid holidays

Job summary

Indiana University Bloomington is seeking a Web and Digital Strategy Manager to lead web efforts within Internal Communications, providing strategic guidance and hands-on support for IU Global, HR, and UITS web portfolios.

The role collaborates with communications leaders, IT, and campus partners, aiming to improve digital governance, analytics, and brand-aligned web delivery across IU units.

Qualifications

• Bachelor's degree in communications, journalism, English, public relations, or related field.
• 5 years in a relevant field.
• 3 years of demonstrated experience with written communications.

Responsibilities

• Leads strategic planning, governance, and long-term digital roadmaps for the Internal Communications web portfolio.
• Oversees web build-out/edits for IU UA units and ensures alignment with brand guidelines.
• Provides guidance on digital best practices and accessibility (WCAG) and governance policies.
• Serves as primary web strategy consultant for senior leaders across IU Global, HR, and UITS.
• Collaborates with technical teams and campus partners to deliver web analytics insights.
• Monitors social media and industry trends to improve communications operations.

Skills

Written communication

Verbal communication

Professionalism

Time management

Quality orientation

Initiative

Stakeholder influence

Education

Bachelor's degree in communications or related field

Tools

WCMS

LiveWhale

Job description

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUINA)

The Web and Digital Strategy Manager is a full-time position that manages web and other digital needs for initiatives of the Internal Communications unit, housed inside University Communications and Marketing. This position works with all communications leaders and other colleagues across the unit to provide direct web support as well as strategic guidance for the Human Resources (HR), Information Technology (IT) and Indiana University (IU) Global web portfolios.

Department-Specific Responsibilities

• Leads strategic planning, governance, and ongoing management for the Internal Communications web portfolio, establishing long-term digital roadmaps aligned with university priorities.
• Supervises process for and completes build-out and/or edits as needed for updated web needs for University Administration (UA) units served by the Internal Communications unit.
• Maintains workflow consistent with broader UA web team to ensure seamless process and service.
• Manages web project intake, prioritization, timelines, risks, and resource allocation.
• Oversees and provides guidance on digital best practices and university brand guidelines.
• Serves as the primary web strategy consultant for senior leaders and stakeholders across IU Global, HR, and University Information Technology Services (UITS).
• Builds collaborative relationships with technical teams, communications staff, and campus partners.
• Collaborates to provide web analysis expertise to other functional teams inside Internal Communications, including but not limited to leadership, content, audience strategy and IU Today teams.
• Contributes additional support for other UA initiatives and projects.
• Explores AI communication tools and technologies to enhance digital strategies.
• Ensures compliance with university web standards, accessibility requirements (WCAG), and digital governance policies.
• Uses Google Analytics, SiteImprove, and other reporting tools to evaluate website performance and recommend improvements.

General Responsibilities

• Independently creates basic and complex communications for print and e-distribution on behalf of department or large multi-faceted department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
• Responds to inquiries and requests and explains policies, procedures, and context of communications.
• Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
• Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
• Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
• Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
• Monitors industry trends and best practices and makes process and operational recommendations to manager.
• May provide guidance to lower-level Communications Generalists.

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

• Bachelor's degree in communications, journalism, English, public relations, or related field.

WORK EXPERIENCE

• 5 years in a relevant field.

Preferred

• 3 years of demonstrated experience with proven written communications skills.

Skills

• Proficient written and verbal communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.
• Highly thorough and dependable.
• Demonstrates a high level of accuracy, even under pressure.
• Possesses a high degree of initiative.
• Ability to influence internal and/or external constituents.

Preferred

• Proficiency with WCMS, LiveWhale and related content management systems.
• Demonstrated knowledge of web management and digital analytics.
• Ability to work independently as well as part of a team.

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Bloomington, Indiana or Indianapolis, Indiana

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at [e-mail] or by visiting IUPD.

Job Function: Marketing & Communications

Job Family: Communications Generalist

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.