Web and Digital Strategy Manager (Communications Generalist)

The Chronicle Of Higher Education, Inc.; Indianapolis (IN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive medical and dental

Health savings account

Generous paid holidays

Tuition subsidy

Job summary

Indiana University is seeking a Web and Digital Strategy Manager within the Internal Communications unit to provide strategic web guidance across IU Global, HR, and UITS. The role collaborates with university leaders, IT, and campus partners to align digital portfolios with priorities.

Responsibilities include governance of the internal web portfolio, ensuring WCAG compliance, and leveraging analytics to drive improvements.

Qualifications

• Bachelor's degree required in communications-related field
• 5 years in a relevant field
• 3 years demonstrated experience with written communications

Responsibilities

• Leads strategic planning, governance, and ongoing management for the Internal Communications web portfolio
• Supervises build-out and edits for UA units served by Internal Communications
• Maintains workflow with broader UA web team for seamless processes
• Manages web project intake, prioritization, timelines, risks and resources
• Oversees digital best practices and university brand guidelines
• Serves as primary web strategy consultant for senior leaders and stakeholders across IU Global, HR, and UITS
• Builds collaborative relationships with technical teams and campus partners
• Collaborates to provide web analysis to other internal teams
• Explores AI tools to enhance digital strategies
• Ensures compliance with WCAG and digital governance policies
• Uses Google Analytics and other reporting tools to evaluate performance

Skills

Written communication

Time management

Detail oriented

Professionalism

Initiative

Influence

Education

Bachelor's degree in communications/journalism/English/public relations

Tools

WCMS

LiveWord?

LiveWhale

Web analytics

Job description

Department

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUINA)

Job Summary

The Web and Digital Strategy Manager is a full-time position thatmanages web and other digital needs for initiatives of the InternalCommunications unit, housed inside University Communications andMarketing. This position works with all communications leaders andother colleagues across the unit to provide direct web support aswell as strategic guidance for the Human Resources (HR),Information Technology (IT) and Indiana University (IU) Global webportfolios.

Department-Specific Responsibilities

• Leads strategic planning, governance, and ongoing managementfor the Internal Communications web portfolio, establishinglong-term digital roadmaps aligned with university priorities.
• Supervises process for and completes build-out and/or edits asneeded for updated web needs for University Administration (UA)units served by the Internal Communications unit.
• Maintains workflow consistent with broader UA web team toensure seamless process and service.
• Manages web project intake, prioritization, timelines, risks,and resource allocation.
• Oversees and provides guidance on digital best practices anduniversity brand guidelines.
• Serves as the primary web strategy consultant for seniorleaders and stakeholders across IU Global, HR, and UniversityInformation Technology Services (UITS).
• Builds collaborative relationships with technical teams,communications staff, and campus partners.
• Collaborates to provide web analysis expertise to otherfunctional teams inside Internal Communications, including but notlimited to leadership, content, audience strategy and IU Todayteams.
• Contributes additional support for other UA initiatives andprojects.
• Explores AI communication tools and technologies to enhancedigital strategies.
• Ensures compliance with university web standards, accessibilityrequirements (WCAG), and digital governance policies.
• Uses Google Analytics, SiteImprove, and other reporting toolsto evaluate website performance and recommend improvements.

General Responsibilities

• Independently creates basic and complex communications forprint and e-distribution on behalf of department or largemulti-faceted department and in support of departmental goals andobjectives; communications may be interdepartmental; staff,faculty, or student-focused; or external.
• Responds to inquiries and requests and explains policies,procedures, and context of communications.
• Manages relationships with various internal and externalstakeholders and creates communications coverage for relevantinitiatives, events, and programs.
• Prepares communications timelines and shares progress ofcommunications toward relevant deadlines with manager, teammembers, and other relevant constituents.
• Regularly monitors relevant social media and news sites;researches relevant subject matter to increase knowledge in area(s)of specialty.
• Utilizes various communications software programs and deliverscommunications in multiple formats to a variety of audiences.
• Monitors industry trends and best practices and makes processand operational recommendations to manager.
• May provide guidance to lower-level CommunicationsGeneralists.

Qualifications

Combinations of related education and experience may beconsidered. Education beyond the minimum required may besubstituted for work experience. Work experience beyond the minimumrequired may be substituted for education.

Education

Required

• Bachelor's degree in communications, journalism, English,public relations, or related field.

Work Experience

Required

• 5 years in a relevant field.

Preferred

• 3 years of demonstrated experience with proven writtencommunications skills.

Skills

Required

• Proficient written and verbal communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamicenvironment.
• Seeks to acquire knowledge in area of specialty.
• Highly thorough and dependable.
• Demonstrates a high level of accuracy, even underpressure.
• Possesses a high degree of initiative.
• Ability to influence internal and/or externalconstituents.

Preferred

• Proficiency with WCMS, LiveWhale and related content managementsystems.
• Demonstrated knowledge of web management and digitalanalytics.
• Ability to work independently as well as part of a team.

Working Conditions / Demands

This role requires the ability to effectively communicate and tooperate a computer and other standard office productivityequipment. The position involves sedentary work as well as periodsof time moving around an office environment and the campus. Theperson in this role must be able to perform the essential functionswith or without an accommodation.

Work Location

Bloomington, Indiana or Indianapolis, Indiana

Benefits Overview

For full-time staff employees, Indiana University offers a widearray of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, criticalillness, and supplemental accidental death & dismembermentinsurance
• Base retirement plan with generous IU contributions, subject tovesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IUcourses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteerevents
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IUBenefit Programs Brochure .

Job Classification

Career Level: Advanced

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Communications Generalist

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Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on theadvertised Close Date. This posting may be closed at any time atthe discretion of the University, but will remain open for aminimum of 5 business days. To guarantee full consideration, pleasesubmit your application within 5 business days of the PostedDate.

If you wish to include a cover letter, you may include it with yourresume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider ofADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discriminationhere which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policystatements, crime and fire statistics for all Indiana Universitycampuses, is available online . You may also request aphysical copy by emailing IU Public Safety at [e-mail] or by visiting IUPD.

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