Web Analytics Lead

Colgate; Piscataway Township (NJ); Hybrid; USD 115,000 - 174,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid time off & holidays

Hybrid work model

Job summary

Colgate-Palmolive in Piscataway, NJ, is seeking a Senior Manager, Web Analytics to lead the global web analytics roadmap and governance. You will drive tagging initiatives across marketing platforms, ensure data accuracy, and partner with IT and business partners to translate metrics into actionable insights.

The role requires 7+ years in web analytics with leadership experience, expert GA and GTM knowledge, and a proven ability to influence strategy across global teams.

Qualifications

• Bachelor's degree in CS/IT/engineering or related field.
• 7+ years of web analytics with digital marketing and customer-facing portals.
• 4+ years in a leadership or managerial role.
• 3+ years of web analytics process design and documentation.
• Expert knowledge of Google Analytics and Google Tag Manager.

Responsibilities

• Oversee the end-to-end digital web analytics roadmap, ensuring tag governance and tracking accuracy.
• Direct the lifecycle of website tagging initiatives, backlog management, and resource allocation.
• Build and maintain a long-term analytics roadmap with business stakeholders.
• Partner with development teams to ensure analytics tagging standards and data layer strategies.
• Drive a self-service data culture by automating reporting workflows for stakeholders.
• Champion data governance and resolve data integrity issues to create a single source of truth.
• Assess and support website data privacy governance.
• Implement and improve website tagging processes, including JIRA workflows and SLAs.
• Communicate complex analytical findings to technical and non-technical stakeholders to influence strategy.

Skills

Leadership

Communication

Agile methodologies

Stakeholder management

Education

Bachelor's degree in computer science, information technology, engineering, or related field

Tools

Google Analytics

Google Tag Manager

Job description

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Travel Required?: Travel - up to 10% of time

Posting Start Date: 8/20/26

Hybrid

No Relocation Assistance Offered

Job Number#175370 - Piscataway, New Jersey, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

We are excited to invite applications for the position of Senior Manager, Web Analytics within our Global Information Technology’s Global Application and America’s Marketing Team. Operating within the world’s leading Oral Care Company, we are leveraging some of the leading cloud based marketing technology to digitally connect. You will be responsible for directing the lifecycle of website tagging initiatives, ensuring robust tracking implementation to empower enterprise-level, data-driven insights.

This position is based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position.

What you'll do

Oversee the end-to-end digital web analytics roadmap, ensuring tag governance and tracking accuracy that fuels global marketing precision and efficiency.

Direct the lifecycle of website tagging initiatives, overseeing backlogs and resource allocation, and ensuring consistent implementation standards.

Build and maintain a long‑term analytics roadmap in partnership with business stakeholders.

Partner with development teams to ensure analytics tagging and implementation standards are followed, including development of data layer strategies.

Drive a self‑service data culture by automating reporting workflows and empowering stakeholders with actionable, user‑friendly insights.

Champion rigorous data governance, proactively identifying and resolving data integrity issues to ensure a single source of truth for global marketing performance.

Assess, manage, and support website data privacy compliance and governance.

Implement and improve website tagging processes, including managing JIRA workflows, ticketing, and SLAs.

Effectively communicate complex analytical findings to both technical and non‑technical stakeholders to influence business strategy.

Required Qualifications

Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field

7+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required with at least 4 years in a leadership or managerial role

3+ years of experience with web analytics process design, implementation and documentation management experience

Expert knowledge of Google Analytics and Google Tag Manager both client-side and server-side

Preferred Qualifications

• Skilled in applying Agile/Sprint methodologies to manage backlogs and project execution using ticketing systems like JIRA and Google Workspace for real-time global collaboration.
• Exceptional written and verbal communication skills with a track record of translating complex technical metrics into compelling stories and actionable executive-level strategies.
• Strong organizational, time-management, and cross-functional leadership skills to manage multiple priorities and align global stakeholders across complex organizations.

Compensation and Benefits

Salary Range $115,200.00 - $174,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

• Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.
• Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.