Web Analytics Lead (175370)

Colgate Palmolive; Piscataway Township (NJ); Hybrid; USD 115,000 - 174,000; Full time

Benefits offered by this job

Medical benefits

401(k) matching

Paid vacation and holidays

Job summary

Colgate-Palmolive is seeking a Senior Manager, Web Analytics in Piscataway, NJ, to lead the end-to-end analytics roadmap across global marketing. You will drive tagging initiatives, ensure data quality, and partner with IT and marketing to deliver data-driven insights.

The role requires 7+ years in web analytics, 4+ years in leadership, and deep GA/GTM expertise. Hybrid work arrangement with travel up to 10% is offered.

Qualifications

• 7+ years of web analytics experience in a digital marketing and app environment.
• At least 4 years in a leadership or managerial role.
• 3+ years of experience with web analytics process design, implementation and documentation management.
• Expert knowledge of Google Analytics and Google Tag Manager (client-side and server-side).

Responsibilities

• Oversee the end-to-end digital web analytics roadmap with tag governance and accuracy.
• Direct the lifecycle of website tagging initiatives and allocate resources accordingly.
• Build and maintain a long-term analytics roadmap with business stakeholders.
• Partner with development teams to ensure analytics tagging standards and data layer strategies.
• Drive a self-service data culture by automating reporting and enabling stakeholders with insights.
• Champion data governance and ensure a single source of truth for marketing performance.
• Assess and support website data privacy governance.
• Improve tagging processes, including JIRA workflows and SLAs.
• Communicate complex analytics findings to technical and non-technical stakeholders to influence strategy.

Skills

Web analytics leadership

Data storytelling

Stakeholder communication

Education

Bachelor's degree (CS/IT/Engineering)

Tools

Google Analytics

Google Tag Manager

JIRA

Google Workspace

Job description

Career Opportunities: Web Analytics Lead (175370)

Requisition ID175370-Posted08/20/2026-Information Technology-United States-New Jersey-Piscataway-Colgate-Palmolive-Travel - up to 10% of time-Hybrid

No Relocation Assistance Offered

Job Number#175370 - Piscataway, New Jersey, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

This position is based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position.

We are excited to invite applications for the position of Senior Manager, Web Analytics within our Global Information Technology’s Global Application and America’s Marketing Team. Operating within the world’s leading Oral Care Company, we are leveraging some of the leading cloud based marketing technology to digitally connect. You will be responsible for directing the lifecycle of website tagging initiatives, ensuring robust tracking implementation to empower enterprise-level, data-driven insights.

What you'll do

Oversee the end-to-end digital web analytics roadmap, ensuring tag governance and tracking accuracy that fuels global marketing precision and efficiency.

Direct the lifecycle of website tagging initiatives, overseeing backlogs and resource allocation, and ensuring consistent implementation standards.

Build and maintain a long-term analytics roadmap in partnership with business stakeholders.

Partner with development teams to ensure analytics tagging and implementation standards are followed, including development of data layer strategies.

Drive a self-service data culture by automating reporting workflows and empowering stakeholders with actionable, user-friendly insights.

Champion rigorous data governance, proactively identifying and resolving data integrity issues to ensure a single source of truth for global marketing performance.

Assess, manage, and support website data privacy compliance and governance.

Implement and improve website tagging processes, including managing JIRA workflows, ticketing, and SLAs.

Effectively communicate complex analytical findings to both technical and non-technical stakeholders to influence business strategy.

Required Qualifications

Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field

7+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required with at least 4 years in a leadership or managerial role

3+ years of experience with web analytics process design, implementation and documentation management experience

Expert knowledge of Google Analytics and Google Tag Manager both client-side and server-side

Preferred Qualifications

• Skilled in applying Agile/Sprint methodologies to manage backlogs and project execution using ticketing systems like JIRA and Google Workspace for real-time global collaboration.


• Exceptional written and verbal communication skills with a track record of translating complex technical metrics into compelling stories and actionable executive-level strategies.


• Strong organizational, time-management, and cross-functional leadership skills to manage multiple priorities and align global stakeholders across complex organizations.

Compensation and Benefits

Salary Range $115,200.00 - $174,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions, please click here .

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