Manager, Social & Digital Media

Colgate; New York (NY); On-site; USD 110,000 - 155,000; Full time

Job summary

Colgate-Palmolive is seeking a Manager, Social & Digital Media to shape our corporate narrative across LinkedIn, Instagram, TikTok and YouTube.

You will lead strategy and execution of our corporate social presence, drive creator partnerships, and oversee AI-assisted content and emerging platforms to advance brand reputation and business growth.

Reporting to the Director of Digital & Design, you will collaborate with global teams to ensure editorial quality, governance, and platform excellence.

Qualifications

• Minimum of Bachelor’s Degree
• At least 6 years of professional experience building and managing content strategies or campaigns

Responsibilities

• Drive audience growth and engagement across key channels (LinkedIn, Instagram, TikTok, YouTube) by establishing and continually optimizing corporate social strategy.
• Lead end-to-end original campaigns that balance always-on content, real-time activations, and tentpole corporate storytelling initiatives.
• Steer high-impact video initiatives with internal teams and external creative vendors to humanize key business priorities.
• Direct creator and influencer partnerships from brief through talent vetting and campaign execution in tandem with the Digital Media Specialist.
• Ensure editorial quality, brand consistency, and accuracy across all corporate social channels.
• Amplify brand narrative through strategic alliances with external partner organizations, publishers, and platforms.
• Guide global social teams on platform shifts, algorithm changes, and channel efficiency best practices.
• Oversee the corporate website to maintain high-performing digital standards, robust editorial governance, and operational excellence.
• Optimize site SEO and AEO (Answer Engine Optimization) to maximize discoverability across traditional search and AI/LLM answer engines.
• Align cross-functional content priorities and oversee web updates with Web Operations, IT, Marketing, Accessibility, and BEX teams.

Skills

Content strategy

Campaign management

Social platforms

SEO

AEO/LLM

Content production

Analytics

AI in content

Vendor relations

Education

Bachelor's degree

Tools

Meltwater

Emplifi

Monday.com

Google Workspace

Job description

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.
Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.
A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title: Manager, Social & Digital Media

Travel Required?: Travel - up to 10% of time

Posting Start Date: 9/24/26

On-site

No Relocation Assistance Offered
Job Number#176212 - New York, New York, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

Colgate-Palmolive is an innovative growth company reimagining a healthier future for people, pets, and the planet. As our digital channels—including colgagatepalmolive.com and social media—are often the first point of contact for our audiences, this role is critical to shaping our corporate narrative.

Reporting to the Director of Digital & Design, you will lead the strategy and execution of our corporate social and digital presence. You will drive brand storytelling through original content franchises, creator partnerships, executive thought leadership, and innovative platforms.

We are seeking a builder and operator to identify growth opportunities, launch new content channels, and integrate emerging capabilities—such as AI-assisted content, AEO, and creator marketing—into our corporate function. You will serve as the Center of Excellence for social practice, driving enterprise reputation, employee engagement, and business growth across global divisions.

Responsibilities

Drive audience growth and engagement across key channels (LinkedIn, Instagram, TikTok, YouTube) by establishing and continually optimizing corporate social strategy.

Lead end-to-end original campaigns that balance always-on content, real-time activations, and tentpole corporate storytelling initiatives.

Steer high-impact video initiatives with internal teams and external creative vendors to humanize key business priorities.

Direct creator and influencer partnerships from brief through talent vetting and campaign execution in tandem with the Digital Media Specialist.

Ensure editorial quality, brand consistency, and accuracy across all corporate social channels.

Amplify brand narrative through strategic alliances with external partner organizations, publishers, and platforms.

Guide global social teams on platform shifts, algorithm changes, and channel efficiency best practices.

Oversee the corporate website to maintain high-performing digital standards, robust editorial governance, and operational excellence.

Optimize site SEO and AEO (Answer Engine Optimization) to maximize discoverability across traditional search and AI/LLM answer engines.

Align cross-functional content priorities and oversee web updates with Web Operations, IT, Marketing, Accessibility, and BEX teams.

Analytics, Tools & Operations

Develop performance measurement frameworks and benchmarks to demonstrate business impact across digital touchpoints.

Leverage social listening, analytics, and AI tooling stacks to turn performance data into actionable strategic insights.

Required Qualifications

Minimum of Bachelor’s Degree

At least 6 years of professional experience building and managing content strategies or campaigns from the ground up

Preferred Qualifications

Platform Expertise: Deep fluency in LinkedIn, Instagram, TikTok and YouTube (including native video and editorial nuances)

Digital & Search Strategy: Expert working knowledge of SEO, AEO/LLM search behavior, and supporting content structures

Content Production & Management: Proven experience in editorial production, digital best practices, podcast/episodic video, and brokering content partnerships.

Operations & Tools: Hands-on experience with social listening (e.g., Meltwater, Emplifi), analytics, project management platforms (e.g., Monday.com), and Google Workspace/Microsoft Office.

AI & Emerging Tech: Practical fluency with generative AI for content development, research, and analysis, with strong judgment on ethical and effective application.

Stakeholder & Vendor Relations: Success managing agencies, production partners, and creator talent (including budgets, compliance, and FTC disclosure); comfort counseling senior executives.

Reputation Management: Familiarity with corporate reputation, sustainability, purpose communications, and crisis/issues management.

Compensation and Benefits

Salary Range $110,000.00 - $155,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions, please click here .

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