Wealth Marketing Lead: Elite Client Experiences & Growth

001 The Northern Trust Company; Chicago (IL); Hybrid; USD 96,000 - 162,000; Full time

Benefits offered by this job

401k

Pension

Health benefits

Dental insurance

Vision insurance

Paid time off

Parental leave

Caregiver leave

Life insurance

Disability insurance

Job summary

Northern Trust is seeking a Senior Specialist, Wealth Management Marketing to drive strategy across markets, planning, and execution of high-profile client experiences and sponsorships. You will support digital marketing, lead generation, and performance tracking in collaboration with sales, relationship managers, and external partners.

As a hybrid role, you will work between the office and remote settings, coordinating marketing programs that strengthen client relationships and brand presence

Qualifications

• 5-7 years in marketing, events, business development, or related roles.
• Experience in financial services or relationship-driven industries preferred.
• Strong project management and organizational skills to manage multiple initiatives.
• Ability to lead complex events from concept through evaluation and ROI measurement.
• Excellent written and verbal communication for client-facing content.
• Experience using data/analytics to measure marketing effectiveness and inform decisions.
• Proficiency with Microsoft 365 apps (PowerPoint, Excel, Outlook, Teams) and Adobe Creative Suite.
• Experience with Salesforce, Marketo, event platforms or similar marketing tech.
• A college or university degree or equivalent experience preferred.

Responsibilities

• Leads strategy, planning, and execution of select high-profile client experiences, sponsorships, and philanthropy programs.
• Manages multiple projects across markets with timelines, stakeholders, logistics and execution.
• Oversees marketing budgets including forecasting, reconciliation, and reporting to local leadership.
• Partners with Relationship Managers and sales teams to identify priorities and develop programs for growth.
• Utilizes Salesforce and marketing tech to measure engagement, ROI, and performance.
• Develops digital marketing, lead generation, and audience development initiatives with regional/national teams.
• Creates market-facing communications and promotional content aligned with firm objectives.
• Builds relationships with vendors, venues, publications, and partners for cost-conscious programs.

Skills

Marketing strategy

Event management

Lead generation

Stakeholder management

Sales collaboration

Analytics

Education

Bachelor's degree

Tools

Salesforce

Marketo

Adobe Creative Suite

Microsoft 365

PowerPoint

Excel

Job description

Northern Trust is seeking a Senior Specialist, Wealth Management Marketing to drive strategy across markets, planning, and execution of high-profile client experiences and sponsorships. You will support digital marketing, lead generation, and performance tracking in collaboration with sales, relationship managers, and external partners.

As a hybrid role, you will work between the office and remote settings, coordinating marketing programs that strengthen client relationships and brand presence