VP, U.S. Marketing & Launch Strategy

Zai Lab Limited

South San Francisco (CA)

On-site

USD 300,000 - 431,000

Full time

9 days ago

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Job summary

Zai Lab Limited is seeking a VP, US Marketing and Launch Lead to drive the strategy, planning, and execution of the U.S. commercial launch and future pipeline launches. Based in South San Francisco, CA, you will own brand strategy, positioning, and launch readiness, coordinating Medical, Market Access, Regulatory, Sales, and Supply Chain under one plan.

The role requires 15+ years of biopharmaceutical commercial experience, including 10+ years in U.S. marketing, with an MBA/PhD preferred.

Qualifications

Bachelor’s degree in business, life sciences, or related field.
15+ years of commercial experience in biopharmaceutical industry, including 10+ years in U.S. marketing.

Responsibilities

Lead U.S. launch planning for first launch and pipeline launches from pre-approval through early lifecycle.
Own the integrated launch plan, timeline, readiness scorecard, and KPIs.
Develop U.S. brand strategy, identity, positioning, value proposition, and core messaging.
Partner with R&D and Global Product Leaders to shape asset strategy and translate clinical data into value propositions.
Lead the U.S. launch team across Medical Affairs, Market Access, Regulatory, Sales, and Supply Chain.
Inform pricing, payer strategy, and patient support programs with Market Access.
Direct multichannel HCP and patient marketing and manage agency partners through review processes.