VP, Tesla Brand Strategy & Growth

JP Morgan Chase; New York (NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Chase Auto, part of JPMorgan Chase, seeks a Tesla Brand Manager to drive brand strategy and execution across customer touchpoints. You will lead development and implementation of brand initiatives aligned with business objectives, enhancing the customer experience and strengthening the EV financing journey.

Responsibilities include building structured project governance, managing roadmaps, and collaborating with Brand Director, Operations, CX, and finance teams to deliver scalable processes and

Qualifications

• 5+ years of program or project management experience in financial services or a matrixed org.
• Ability to structure multiple concurrent projects with tracked decisions and risk escalation.
• Experience taking initiatives from concept to implementation including requirements, UAT and deployment.
• Strong analytical skills with recurring reporting experience and data-driven insights.
• Ability to partner across Operations, CX, Product, Technology, Risk and Controls to drive results.
• Clear written and verbal communication for senior audiences.
• High ownership, organization, and detail orientation in a fast-paced environment.
• Advanced Excel and PowerPoint skills.

Responsibilities

• Bring structure, cadence, and accountability to the team's projects. Keep a single project tracker, run regular status reviews, record decisions and owners, and flag risks early.
• Manage the product and technology roadmap, prioritizing initiatives by business impact, customer experience, operational readiness, and portfolio performance.
• Work with the Brand Director and Auto support teams to build scalable, consistent processes that meet the unique needs of EV manufacturers.
• Lead initiatives end to end, from business design, project planning, and requirements through user acceptance testing (UAT), operational impact analysis, and deployment.
• Use the broader capabilities of JPMorgan Chase to support Tesla's growth objectives and strengthen the finance partnership.
• Work closely with Operations and CX teams, and manage stakeholder communication and deployment plans, so changes are ready to run and improve the customer and financing journey.
• Lead the team, as the main point of contact for reporting, analytics, and business insights and own recurring performance reporting (SLAs, performance to plan, and financial performance) and handle ad hoc analysis requests.
• Track Electric Vehicle (EV) industry, competitor, digital retailing, and portfolio trends to spot opportunities, close performance gaps, and inform program strategy.
• Help the team members who own these areas by supplying data, analysis, and draft materials for Executive Committee meetings, Business Unit Reviews, and strategic updates.
• Prepare client-facing presentations and reports, meeting agendas, and records of key program decisions with the OEM partner, making sure they follow contractual requirements.
• Help with pricing analysis and marketing work as needed.

Skills

Project management

Stakeholder management

Requirements analysis

Analytics

Excel

PowerPoint

Cross-functional collaboration

Education

Bachelor's degree in Business/Finance

PMP certification

Tools

SQL

Tableau

Alteryx

Jira

Job description

Chase Auto, part of JPMorgan Chase, seeks a Tesla Brand Manager to drive brand strategy and execution across customer touchpoints. You will lead development and implementation of brand initiatives aligned with business objectives, enhancing the customer experience and strengthening the EV financing journey.

Responsibilities include building structured project governance, managing roadmaps, and collaborating with Brand Director, Operations, CX, and finance teams to deliver scalable processes and