VP, Talent Partnerships - EM&A

WME Group; Beverly Hills (CA); On-site; USD 169,000 - 225,000; Full time

Job summary

WME Group seeks a Vice President, Talent Partnerships to lead talent partnership strategy for global brands within the EM&A team. You will cultivate senior client relationships, oversee complex negotiations, and drive growth across entertainment partnerships with entertainers, creators, athletes and industry partners.

The role requires a seasoned entertainment marketer with a broad network and deep experience in strategy, dealmaking, and execution, leading cross-functional teams and shaping the

Qualifications

• Bachelor's degree required or equivalent experience in marketing, communications, business or entertainment
• 10+ years in entertainment marketing, talent partnerships, influencer/creator marketing and/or related fields
• Proven track record in developing and leading celebrity/creator/entertainment partnership strategies
• Experience leading complex talent negotiations and managing sophisticated partnership agreements
• Established senior network across talent reps, agencies, studios, networks and platforms

Responsibilities

• Set strategic vision and lead development of talent partnership strategies aligned with client objectives, cultural trends and marketing initiatives
• Advise clients with counsel on talent strategy, partner selection, risk assessment, usage rights, investment and optimization
• Identify and oversee high-profile celebrity, creator, athlete and entertainment partnerships for brands across paid, earned, owned and experiential channels
• Lead full partnership lifecycle from strategy through sourcing, negotiation, activation and measurement
• Lead complex talent negotiations in partnership with Business Affairs and legal teams with SAG implications
• Build senior-level relationships across the entertainment ecosystem with talent reps, agencies and production companies
• Own and grow senior client relationships and expand WME’s role across client businesses
• Provide oversight across multiple client engagements ensuring strategic excellence and financial discipline
• Collaborate with strategy, creative, production, experiential, communications, media and legal teams to deliver integrated solutions
• Develop executive presentations, strategic POVs, talent recommendations and proposals for senior decision-makers
• Drive organic growth by identifying needs and expanding the scope of talent partnership work
• Lead new business efforts in shaping talent and entertainment strategies and converting opportunities into revenue
• Oversee account financials, budgets, forecasting and revenue planning
• Mentor and develop team members and foster accountability and growth
• Evolve EM&A talent partnership offerings and identify new capabilities and platforms
• Collaborate across WME to unlock opportunities and develop best-in-class solutions

Skills

Entertainment marketing

Talent partnerships

Influencer marketing

Brand partnerships

Negotiation

Strategic leadership

Executive communication

Relationship management

Team leadership

Business development

Education

Bachelor’s degree in Marketing, Communications, Business, Media Studies, Entertainment or a related field

Job description

The Role and What You’ll Do:

WME Group is seeking a Vice President, Talent Partnerships to join the Entertainment Marketing & Advisory (EM&A) team. This senior leader will oversee the development of talent partnership strategies and solutions for global consumer brands, serving as a trusted senior advisor to clients and leading complex, high-profile partnerships across entertainers, athletes, creators and other cultural voices.

The ideal candidate is a seasoned entertainment marketer and dealmaker with deep expertise across talent strategy, the creator landscape, negotiation and partnership development. They bring an established network across the entertainment ecosystem, exceptional senior client leadership skills, strong commercial instincts, and a demonstrated ability to translate brand and business objectives into culturally relevant talent partnerships. This individual will play a leadership role within EM&A, helping shape the team’s talent partnership offering, drive client growth and new business, and develop the next generation of talent partnership leaders.

Responsibilities

• Set the strategic vision and lead the development of comprehensive talent partnership strategies that align with client business objectives, cultural trends and broader marketing initiatives.

• Serve as a senior strategic advisor to clients, providing counsel on talent strategy, cultural relevance, partner selection, risk assessment, usage rights, investment and partnership optimization.

• Identify, evaluate, secure and oversee high-profile celebrity, creator, athlete, musician and entertainment partnerships for brands across paid, earned, owned and experiential channels.

• Lead the full partnership lifecycle—from strategy and opportunity identification through talent sourcing, negotiation, activation and post-campaign measurement—ensuring best-in-class work and client outcomes.

• Lead complex and high-value talent negotiations in partnership with Business Affairs and legal teams, balancing client objectives, talent considerations, budget parameters, production requirements and usage rights. A strong understanding of SAG agreements and their implications is required.

• Build and leverage senior-level relationships across the entertainment ecosystem, including talent representatives, agencies, managers, publicists, production companies, studios, networks, streamers and other key industry partners.

• Own and grow senior client relationships, establishing credibility with executive stakeholders and identifying opportunities to expand WME’s role and impact across client businesses.

• Provide senior oversight across multiple client engagements, ensuring strategic excellence, strong account leadership, financial discipline and seamless execution.

• Partner with internal and external stakeholders across strategy, creative, production, experiential, communications, media, legal and client IATs to deliver integrated talent and entertainment solutions.

• Lead the development of executive-level presentations, strategic POVs, talent recommendations and proposals that influence senior decision-makers and advance client objectives.

• Drive organic growth across existing accounts by identifying emerging client needs, developing upstream opportunities and expanding the scope of WME’s talent partnership work.

• Play a leadership role in new business, helping shape talent and entertainment strategies, develop compelling solutions, lead senior pitch conversations and convert opportunities into revenue.

• Oversee account financials, budgets, forecasting and revenue planning, with accountability for the financial health and growth of assigned business.

• Lead, mentor and develop team members, setting a high bar for strategic thinking, client service, dealmaking and execution while strengthening the team’s overall capabilities.

• Help evolve EM&A’s talent partnership offering, identifying new capabilities, emerging platforms, cultural shifts and partnership models that create competitive advantage for WME and its clients.

• Collaborate across WME and WME Group to leverage the organization’s unparalleled relationships, expertise and intellectual property to unlock opportunities and develop differentiated, best-in-class solutions for clients.

You Have These

• Bachelor’s degree in Marketing, Communications, Business, Media Studies, Entertainment or a related field.

• 10+ years of experience in entertainment marketing, talent partnerships, influencer/creator marketing and/or related fields, with significant experience advising leading consumer brands.

• Deep expertise developing and leading celebrity, creator, athlete and entertainment partnership strategies for major brands.

• Proven track record leading complex, high-profile and high-value talent negotiations and managing sophisticated partnership agreements from strategy through execution.

• Deep understanding of the entertainment and cultural landscape, with an established senior network across talent, representatives, production companies, studios, networks, platforms and other industry stakeholders.

• Demonstrated experience serving as a trusted advisor to senior and executive-level clients, with the ability to navigate complex organizations and influence decision-making.

• Strong commercial acumen with a track record of growing client relationships, identifying new revenue opportunities and contributing meaningfully to new business.

• Exceptional strategic and creative judgment, with the ability to connect cultural insights, talent opportunities and brand objectives to develop differentiated partnership solutions.

• Excellent executive communication, presentation, storytelling, negotiation and relationship management skills.

• Demonstrated ability to oversee multiple high-priority client engagements while maintaining a high standard of strategic thinking, client service and execution.

• Significant experience managing and developing teams, including senior and junior talent, and creating an environment of accountability, collaboration and professional growth.

• Experience overseeing account financials, budgets, forecasting and revenue planning.

• Highly organized and decisive, with the ability to prioritize, delegate and lead effectively in a fast-paced, evolving environment.

• Entrepreneurial, collaborative and solutions-oriented, with the ability to identify opportunities and turn ideas into action.

• Ability to maintain professionalism, sound judgment and strict confidentiality at all times.

How we work:

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

WME Group is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.

Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum:

$168,750 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum:

$225,000 annually