VP, Strategy Director

MRM McCann; New York (NY); On-site; USD 125,000 - 300,000; Full time

Job summary

Une agence moderne de marketing relationnel recherche un VP Strategy Director à New York. Ce poste implique la conception de stratégies CRM et de communication, l'architecture de briefs impactants, et la gestion de relations avec les clients seniors. Le candidat idéal possède plus de 10 ans d'expérience dans le domaine, un diplôme pertinent, et une passion pour l'innovation au sein d'une équipe collaborative.

Qualifications

• Plus de 10 ans d'expérience en stratégie marketing.
• Capacité à simplifier des concepts complexes.
• Excellentes compétences en communication écrite et orale.

Responsibilities

• Architecturer des stratégies de communication et programmes CRM.
• Développer des parcours clients détaillés.
• Optimiser l'engagement digital pour améliorer les résultats.

Skills

CRM

Communications Planning

Direct Response

Marketing Orchestration

Content Creation

Performance Measurement

Research Design

Digital Strategy

Education

Bachelor's Degree

Tools

Adobe

Salesforce

Job description

MRM is seeking a standout VP, Strategy Director with expertise in CRM and communications planning to join our team in New York, NY. This person will help lead brief development, communications design, and CRM on a portfolio of brands. This role will report into the SVP Executive Strategy Director.

The Responsibilities

The VP Strategy Director will be responsible for :

• Architecting communications strategies and CRM programs targeted to B2B and B2C audiences

o Mining culture, audience needs and behaviors, and category dynamics to distill insights

o Crafting focused and impactful briefs that drive immediate response or consumer action

o Develop detailed customer journeys that outline jobs to be done, barriers, moments that matter, and needs that span the emotional, functional, and cultural

o Developing tactical connections briefs and messaging matrices that link our experiences and business objectives to key messages, RTBs, channels

o Identifying opportunities to creatively capture 0 and 1

party data

o Activating CRM strategies with martech and marketing automation tools

o Optimize digital engagement to improve results and create meaningful touchpoints and enhance the customer experience based on results and best practices

• Actively creating an environment where we can sell bold work to our clients through proactive strategic thinking, business rationale, and bold insights.

o Facilitating alignment across agency disciplines (e.g., Business Leadership, Creative, Technology, Data, Media, UX), network partners, and clients

o Partnering with and / or managing and mentoring other Strategists on the business

o Proactively identifying the key problems to be solved, opportunities to be captured, and goals to be delivered on

o Recommending and leading new workstreams as appropriate

• Partnering with business and strategic leadership to represent the agency with senior clients

The Requirements

The ideal candidate for this role will be :

• An experienced strategy leader, with required expertise CRM and communications planning
• Experienced in direct response, marketing orchestration, lead nurture, 1 : 1, content creation, and CRM
• Experience with marketing technology platforms (Adobe, Salesforce, etc.)
• Deep understanding of performance measurement
• Experience with research design (e.g., survey design, sampling, focus groups, creative testing stimulus and analysis) and digital strategy is a plus, but not mandatory
• 10+ years related experience
• Bachelor's degree in a relevant area
• Exceptional written and oral communication skills, with a knack for simplifying the complex and communicating with internal and external stakeholders
• Ability to pivot to accommodate client and agency priorities
• Passionate curiosity, collaborative spirit, optimism to find the answer, and work ethic to deliver

About MRM

MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity-all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE : IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

The salary range for this position is $125,000 to $300,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure, and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

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Director Strategy • New York, NY, United States