VP, Social Strategist

US001 Daniel J. Edelman, Inc.; New York (NY); On-site; USD 105,000 - 175,000; Full time

Benefits offered by this job

Medical and dental insurance

Vision

401K

Life insurance

Disability insurance

Paid time off

Wellness programing

Job summary

Edelman is seeking a Vice President, Social Strategy in New York to lead strategy across social channels and customer journeys. You will partner with clients, creatives, and leads to develop insight-driven, actionable briefs and compelling presentations.

The role emphasizes cultural insights and digital truths to guide planning and campaigns. With a background in advertising, digital strategy, research, or account planning, you will shape research, stakeholder workshops, and learning programs,

Qualifications

• At least 8 years of experience working in social media or digital advertising as a strategist.
• Experience in a digital, social, integrated marketing or communications agency.
• Proven experience delivering effective digital/social campaigns for large brands.
• Strong writing and presentation skills.
• Understanding best practices across social channels is a plus.
• Knowledge of influencers/tastemakers is a plus.

Responsibilities

• Articulates insights gleaned from social and conversational trends into strategic recommendations.
• Stay current on audiences, cultural trends, social media behaviors, and platform best practices.
• Collaborate with clients to gain their trust and inspire them to take the right risks.
• Collaborate with cross-functional project teams to motivate, create, and implement short and long-term online marketing strategies.

Skills

Strong writing and presentation skills

Fluency in data and analytics

Self-motivated and self-starting

Cross-functional collaboration

Education

Bachelor’s Degree in marketing, communications, or related field

Job description

Vice President (VP), Social Strategy

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. We’re helping world-class brands move at the speed of culture and are looking for a Vice President (VP), Social Strategy to bring their passion for social media to some of Edelman's largest clients.

The VP, Social Strategy partners with clients and creatives to bring brand-enhancing work to market, across all social channels and stages of the customer journey. This individual should demonstrate experience working with other team leads, clients, and creatives to develop solutions through market intelligence and simple, meaningful consumer insight. They should be comfortable developing and presenting strategy to stakeholders. They are passionate advocates for the consumer/end-user throughout the creative process and should have an appreciation for how social media impacts the overall customer experience. They are the practice expert, focused on unearthing and articulating cultural insights and digital truths. They must be a passionate consumer of digital and social media and infuse that knowledge into every aspect of the planning process. With a background in advertising, digital strategy, research, and/or account planning (not as a creative/content producer or community manager, but as a core strategist), this individual should be adept at identifying cultural trends that brands can tap into. They must have a demonstrated ability to develop, design, and conduct primary and secondary research, insights immersions, and stakeholder workshops. The VP, Social Strategy ensures precision thinking and smart strategy is provided to internal and external clients. They seek to inspire teams with insight-driven, actionable briefs and compelling briefings sessions – both reactive (responding to client briefs) and proactive (blue-sky thinking).

Responsibilities

• Articulates insights gleaned from social and conversational trends, artfully organizing information from observations and implications to strategic recommendations
• Stay current on audiences, cultural trends, social media behaviors, and platform best practices
• Work directly with clients, gaining their trust, and inspiring them to take the right risks so they may become known for digital 'firsts' that wow their consumers and audiences while ensuring their professional success
• Collaborate with cross-functional project teams to motivate, create, and implement short and long-term online marketing strategies

Basic Qualifications

• At least 8 years of experience working in social media or digital advertising as a strategist
• Bachelor’s Degree in marketing, communications, or a related field or equivalent work experience

Preferred Qualifications

• Experience in a digital, social, integrated marketing or communications agency
• Proven experience in delivering effective digital/social campaigns for large, well-known consumer brands
• Understanding best practices across social channels is a plus
• Knowledge of influencers/ tastemakers is a plus
• Strong writing and presentation skills
• A passion for social media, from both a branding and cultural perspective
• Excellent organizational skills, attention to detail, and the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment
• Ability to manage multiple tasks concurrently in a deadline-driven process
• Fluency in data and analytics, and how data informs strategies and optimizations
• Strong self-motivated and self-starting personality

#LI-KW1 $105,000-$175,000 a year

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Benefits

• Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits
• Medical and dental insurance
• Vision
• 401K
• Life insurance
• Disability insurance
• Paid time off
• Travel assistance
• Wellness programing

DJ EH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion.

We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law.

If you require a reasonable accommodation in any part of the employment process, please let us know.

It started with one man's passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected.

We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum.

Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other.

Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work - taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe.

• The relentless pursuit of excellence
• The freedom to be constantly curious
• The courage to do the right thing
• The commitment to positively impact society

We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business.