VP, Sales & Marketing

Jordan Sitter; Madison, Northern (WI, KY); Hybrid; USD 180,000 - 275,000; Full time

Job summary

Jordan Sitter is seeking a Vice President of Sales & Marketing to build a scalable, unified commercial organization that supports the company’s growth. This executive role consolidates two sales functions and elevates marketing from internal branding to demand generation.

The position requires proven B2B industrial leadership, a hunter mentality, and the ability to drive cross-functional initiatives across sales, marketing, operations, and OEM/vendor relationships.

Qualifications

• Proven B2B industrial sales leadership experience.
• Hunter mindset with ability to develop others.
• Track record of scaling multi-location businesses.
• Strong understanding of service economics and recurring revenue.
• Ability to align sales, marketing, operations and OEM/vendor relationships.

Responsibilities

• Design standardized sales processes and CRM adoption across a regional sales organization.
• Unify OEM/forward-market and aftermarket sales into one coordinated team.
• Recruit, coach, and develop a high-performing sales organization.
• Grow service and recurring revenue while supporting facility expansion.
• Elevate marketing to demand generation and GTM planning.

Skills

B2B leadership

Hunter mentality

Revenue growth

Change management

Cross-functional

Job description

**SUMMARY** Our client is seeking a Vice President, Sales & Marketing to build a scalable, unified commercial organization that supports the company's next phase of growth. This is a newly created executive role reporting directly to the COO/President, responsible for bringing together two historically separate sales functions (Engine and Drivetrain/Aftermarket) into one coordinated commercial team, and for elevating the company's marketing function from an internal-branding focus toward demand generation. **RESPONSIBILITIES** **Build the Commercial Foundation** * Design and implement one standardized sales operating process, including consistent CRM adoption, pipeline management, and forecasting across a sales organization that operates with significant regional and individual autonomy* Unify previously separate OEM/forward-market and aftermarket sales motions into a single, coordinated commercial team with shared account visibility* Establish clear team structure and role definition (by industry vertical and/or region) for a sales organization currently operating in a hybrid, ad hoc structure**Lead and Develop the Team** * Recruit, coach, and retain a high-performing sales organization; hire a replacement for a recently vacated service sales leadership role* Build bench strength and succession depth, reducing the organization's dependence on individual relationships and tribal knowledge* Manage change carefully with a seasoned, independent sales team; earn trust before introducing new process, and bring people along rather than dictating change**Drive Growth** * Grow service & recurring revenue, the company's highest margin & most defensible growth area* Build out sales presence to support an active facility expansion in Dallas, and fill an open OEM sales leadership vacancy in the Midwest* Strengthen national account, OEM/vendor, and customer retention programs* Improve pricing discipline and margin performance across the sales organization**Elevate Marketing** * Transition the marketing function (currently focused on internal branding, employee engagement, and SEO) into the commercial organization and expand its role in top-of-funnel demand generation* Partner with the VP of Development on product-line strategy, market expansion, and go-to-market planning**REQUIREMENTS** * Proven B2B industrial sales leadership experience, ideally within service, aftermarket, heavy/off-highway equipment, power systems, or technical distribution* A hunter mentality and track record of new business development, along with the ability to teach and instill that mindset in an experienced sales team* Demonstrated success scaling a multi-location business and implementing commercial systems and process discipline* Strong understanding of service economics, customer retention, recurring revenue, and customer lifecycle management* Ability to operate across sales, marketing, operations, and OEM/vendor relationships* A builder mentality: someone who creates sustainable systems and develops talent rather than relying on individual heroics* High emotional intelligence, sound judgment, and the courage to make difficult decisions while bringing people along through change* Humble, low-ego, collaborative, and relationship-oriented, with strong personal accountability