VP Sales, FL/GA

Women of the Vine & Spirits; Miami (FL); On-site; USD 190,000 - 318,000; Full time

Job summary

Diageo seeks a VP Sales for the Florida/Georgia region who will lead the commercial plan across a multi-state geography, driving volume, share, and ROS through distributor and customer leadership.

The role requires 12-15+ years in FMCG/beverage, proven regional P&L leadership, and strong experience with distributor management and strategic execution. Enhance performance across On/Off Premise channels with a focus on profitable growth.

Qualifications

• 12-15+ years commercial experience in FMCG / beverage alcohol.
• Proven leadership of multiple states or large regional P&L.
• Extensive experience with distributor management and 3-tier systems.
• Demonstrated success in key account or national customer leadership.
• Strong track record of leading senior level teams.
• Strong financial acumen with demonstrated ownership of regional P&L, trade investment, demand forecasting, ROI, and resource allocation decisions that drive volume, share, ROS, and profitable growth.

Responsibilities

• Own delivery of volume, share, and ROS targets.
• Lead distributor performance and accountability.
• Own senior customer relationships.
• Translate strategy into regional execution plans.

Skills

Leadership

Sales leadership

FMCG/beverage

Distributor management

Multi-state P&L

Strategic planning

Forecasting

Stakeholder management

People management

Education

Bachelor's degree in Business/Marketing/related

MBA or advanced degree

Job description

About DiageoWith over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

CompanyDiageo
LocationMiami, FL
OtherSales

Job Description

Title: VP Sales, FL/GA
Location: Florida or Georgia
About DiageoWith over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life's moments mean a little more.

Role PurposeLead delivery of the commercial plan across a multi-state geography, driving volume, share, and ROS through distributor and customer leadership.

Scope

• Multi-state region
• Complex distributor environments
• Key regional customer relationships

Key Responsibilities

• Own delivery of volume, share, and ROS targets
• Lead distributor performance and accountability
• Own senior customer relationships
• Translate strategy into regional execution plans

Success Measures

• Volume, share
• ROS improvement
• Executional Excellence
• Distributor execution

Experience

• 12-15+ years commercial experience in FMCG / beverage alcohol
• Proven leadership of multiple states or large regional P&L
• Extensive experience with distributor management and 3-tier systems
• Demonstrated success in key account or national customer leadership
• Strong track record of leading senior level teams
• Strong financial acumen with demonstrated ownership of regional P&L, trade investment, demand forecasting, ROI, and resource allocation decisions that drive volume, share, ROS, and profitable growth.

Background

• Strong exposure to both On and Off Premise channels
• Experience leading through organizational change / transformation
• Track record of building high-performing teams

Education

• Bachelor's degree required (Business, Marketing, or related)
• MBA or advanced degree preferred

Flexible Working StatementFlexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits StatementWe recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity StatementOur purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team. Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more. Ready to bring your best? This could be your opportunity. If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.

Salary Range: $190,000 - $318,000

Worker TypeRegular

Primary LocationMiami Office

Additional LocationsOff Site Florida, Off Site Georgia

Job Posting Start Date2026-06-29