VP Retail- St. Louis

CommunityAmerica Credit Union; St. Louis (MO); On-site; USD 180,000 - 240,000; Full time

Job summary

CommunityAmerica Credit Union is seeking a VP, Retail Banking for the St. Louis region. This executive role leads multiple branches, driving member experience, consultative sales, and market growth while ensuring strong governance and risk controls. You will mentor Branch Managers, develop talent, and align regional performance with strategic objectives.

The position requires strategic oversight, strong communication, and a track record of building high-performing teams in financial services.

Qualifications

• Bachelor's degree or equivalent work experience.
• 5+ years of leadership experience within financial services, retail banking, or multi-location operations.
• Proven ability to lead and develop teams across multiple branches.
• Strong sales techniques and member-centric service approach.
• Excellent analytical, communication, and relationship-building skills.
• Knowledge of compliance regulations, risk management, and audit principles.

Responsibilities

• Lead and drive performance of branch locations in the St. Louis market.
• Coach Branch Managers, provide guidance, and develop high-performing teams.
• Foster employee development, succession planning, and talent growth.
• Promote consultative sales and exceptional member experiences.

Skills

Leadership

Strategic thinking

People development

Sales leadership

Data analysis

Communication

Compliance

Risk management

Change management

Branch operations

Education

Bachelor's degree or equivalent

Job description

The VP, Retail Banking - St. Louis Region plays a vital role in leading and driving the performance of branch locations within the St. Louis market. This role is focused on fostering a thriving environment for both employees and members by delivering exceptional member experiences, promoting consultative sales, strengthening household engagement, and driving sustainable market growth. The VP leads, coaches, problem-solves, and guides Branch Managers and teams toward achieving strategic objectives while maintaining the highest standards of accountability, operational excellence, compliance, and risk management.

As the VP, Retail Banking you will provide strategic leadership across multiple branch locations while developing high-performing teams, enhancing member relationships, and driving market growth. You'll play a critical role in strengthening CommunityAmerica's branch network through:

• Attract, cultivate, and retain top talent while fostering a culture of growth, development, and accountability.
• Assess employee performance, provide meaningful coaching and feedback, and set high standards for success.
• Identify and develop future leaders by creating opportunities for professional advancement and succession planning.
• Equip Branch Managers with the skills needed to lead effective team meetings, coaching sessions, huddles, performance conversations, and employee development.

Sales & Member Experience Excellence

• Create a dynamic sales environment by championing CommunityAmerica's Member Experience standards and consultative sales approach.
• Coach and mentor Branch Managers to deepen member relationships and ensure Members receive the right solutions to meet their financial goals.
• Foster an environment where employees consistently demonstrate our values of Caring, Can-Do, Ethical, and Inclusion while delivering exceptional service.

Performance & Operational Leadership

• Analyze performance and operational data to identify opportunities for growth and process improvement across the region.
• Provide strategic guidance to Branch Managers, ensuring alignment with organizational goals and objectives.
• Partner proactively with key stakeholders to maximize market performance and business growth.
• Lead teams through change and ambiguity while promoting innovation, accountability, and continuous improvement.
• Ensure branch teams adhere to audit standards, compliance requirements, policies, and procedures.
• Support effective fraud mitigation strategies and maintain strong operational controls to protect Members and the organization.

Industry Expertise & Strategic Insight

• Stay current on industry trends, market changes, and emerging best practices.
• Leverage insights and data to inform strategic decisions, improve branch performance, and position the organization for long-term success.

Community Engagement & Business Development

• Maintain a strong presence within the communities you serve by building relationships with local organizations, businesses, and influencers.
• Elevate CommunityAmerica's brand, visibility, and reputation through community involvement and business development activities.
• Drive market growth initiatives that strengthen the credit union's impact within the St. Louis region.

What You Will Bring to the Team

• Bachelor's degree or equivalent work experience.
• 5+ years of leadership experience within financial services, retail banking, or multi-location operations.
• Proven track record of successfully leading and developing teams.
• Strong understanding of sales techniques and member-centric service approaches.
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Excellent communication, interpersonal, presentation, and relationship-building skills.
• Thorough knowledge of compliance regulations, risk management practices, and audit processes.
• Demonstrated ability to lead through change, solve complex problems, and navigate ambiguity.
• Strong performance management and coaching experience.
• Exceptional organization, prioritization, delegation, and time management skills.
• Adaptable, innovative, and forward-thinking mindset.