VP, Retail Brand Experience — Customer-First Leader

Verano; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

Verano is seeking a Vice President of Retail Brand Experience to lead customer experience strategies across markets and stores. This role focuses on increasing customer engagement and loyalty while ensuring a seamless shopping experience. Candidates should have at least 10 years of leadership experience in retail, including 5 years in multi-unit roles. Preferred qualifications include experience in regulated industries and a strong consultative approach. The position will work cross-functionally to execute product launches effectively.

Qualifications

• Minimum 10 years of leadership experience in retail or hospitality.
• At least 5 years in multi-unit leadership roles with customer experience accountability.
• Prior experience in regulated industries is preferred.

Responsibilities

• Lead design and execution of customer experience strategies.
• Drive customer engagement, sales, and loyalty enrollment.
• Collaborate with various teams to ensure effective product launches.

Skills

Leadership

Customer Experience

Brand Execution

Loyalty Initiatives

Education

Bachelor’s degree in Business or related field

Job description

Verano is seeking a Vice President of Retail Brand Experience to lead customer experience strategies across markets and stores. This role focuses on increasing customer engagement and loyalty while ensuring a seamless shopping experience. Candidates should have at least 10 years of leadership experience in retail, including 5 years in multi-unit roles. Preferred qualifications include experience in regulated industries and a strong consultative approach. The position will work cross-functionally to execute product launches effectively.