VP, Publisher Product Strategy & Growth

Wpp Group; New York (NY); On-site; USD 115,000 - 230,000; Full time

Job summary

CMI Media Group is seeking a Vice President, Product Strategy to lead the vision for our publisher solutions and programmatic integrations. You will partner with Engineering and commercial teams to translate market needs into impactful products that drive revenue and efficiency.

In this role, you’ll shape strategy across ad operations, CRM, and data insights, measure KPIs after launches, and steer cross-functional teams toward successful product adoption in a fast-moving digital advertising

Qualifications

• 10+ years in product management/strategy, with ad tech focus.
• 3–5 years hands-on Ad Operations at a major publisher/SSP.
• Deep knowledge of programmatic ecosystem (RTB, header bidding, S2S).
• Understanding of publisher monetization and ad quality challenges.
• Ability to translate technical detail into customer needs and business outcomes using data.
• Familiarity with software development practices and emerging technologies.
• Excellent communication and stakeholder influence across teams.
• Bachelor's degree or equivalent work experience.

Responsibilities

• Set long-term strategy and roadmap for publisher solutions.
• Assess customer needs and market trends in programmatic ecosystem.
• Translate strategy into product requirements with Engineering.
• Leverage Ad Ops insight on yield, latency, quality, and integrations.
• Collaborate with Engineering, Sales, Marketing, Business Development, and Product for launches.
• Define product KPIs and iterate based on data and feedback.
• Partner with Legal and Compliance on data agreements and privacy.
• Contribute to industry thinking through presentations and thought leadership.

Skills

Product strategy

Ad tech

Ad ops experience

Data-driven decisions

Communication

Industry knowledge

Engineering collaboration

Education

Bachelor's degree or equivalent

Job description

CMI Media Group is seeking a Vice President, Product Strategy to lead the vision for our publisher solutions and programmatic integrations. You will partner with Engineering and commercial teams to translate market needs into impactful products that drive revenue and efficiency.

In this role, you’ll shape strategy across ad operations, CRM, and data insights, measure KPIs after launches, and steer cross-functional teams toward successful product adoption in a fast-moving digital advertising