VP, Programmatic Strategy & Operations — Cross-Channel Growth

Canvasww; El Segundo (CA); Hybrid; USD 180,000 - 320,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision

401(k) Matching

Unlimited PTO

In‑office perks

Job summary

Canvas Worldwide in El Segundo, CA, is seeking a VP of Programmatic Strategy & Operations to lead strategic programmatic media development, cross‑functional partnership, and operational excellence for a 33+ person team managing substantial annual media investments. You will shape DSP strategy, audience construction, and cross‑channel architecture while guiding analytics and reporting efforts.

The role requires 10+ years in programmatic media, agency leadership experience, and deep knowledge of

Qualifications

• 10+ years in programmatic media with progressive responsibility.
• Agency experience required, with proven leadership of senior teams.
• Ability to translate client briefs into sophisticated programmatic plans.
• Strong analytics and measurement framework development skills.

Responsibilities

• Lead the strategic development of programmatic media plans across channels and formats.
• Demonstrate mastery of the programmatic ecosystem and cross‑functional collaboration.
• Own measurement frameworks and reporting narratives for key accounts.
• Provide operational leadership for the programmatic team and influence product development.

Skills

Programmatic strategy

Cross-functional leadership

Agency experience

Strategic media planning

Measurement & analytics

Leadership of senior teams

Automotive account experience

Education

Bachelor's degree in Marketing/Advertising

Tools

DV360

The Trade Desk

Ad servers

CDPs/Identity solutions

Job description

Canvas Worldwide in El Segundo, CA, is seeking a VP of Programmatic Strategy & Operations to lead strategic programmatic media development, cross‑functional partnership, and operational excellence for a 33+ person team managing substantial annual media investments. You will shape DSP strategy, audience construction, and cross‑channel architecture while guiding analytics and reporting efforts.

The role requires 10+ years in programmatic media, agency leadership experience, and deep knowledge of