Visionary VP, Programmatic Strategy & Operations

Canvas Worldwide; El Segundo (CA); On-site; USD 175,000 - 185,000; Full time

Job summary

Canvas Worldwide is seeking a VP of Programmatic Strategy & Operations to lead the strategic development and execution of programmatic media across a large client roster. You will guide channel selection, DSP strategy, audience construction, and budget allocation to drive business outcomes.

The role requires deep expertise in DV360, The Trade Desk, and related platforms, plus ability to align operations with product development and analytics.

Qualifications

• 10+ years in programmatic media with progressive responsibility.
• Strong knowledge of programmatic ecosystem including DSPs, SSPs, DMPs and identity.
• Experience building measurement frameworks beyond last-click attribution.

Responsibilities

• Lead the strategic development of programmatic media plans across channels.
• Design media strategies spanning CTV, display, video, DOOH and emerging formats.
• Own reporting narratives and implement custom signals and dashboards.
• Bridge programmatic with other media investments and cross-functional teams.

Skills

Programmatic strategy

Leadership

DV360

The Trade Desk

Analytics

Cross-functional leadership

Tools

DV360

The Trade Desk

Amazon DSP

Job description

Canvas Worldwide is seeking a VP of Programmatic Strategy & Operations to lead the strategic development and execution of programmatic media across a large client roster. You will guide channel selection, DSP strategy, audience construction, and budget allocation to drive business outcomes.

The role requires deep expertise in DV360, The Trade Desk, and related platforms, plus ability to align operations with product development and analytics.