VP Product Marketing & Commercialization

Wolters Kluwer; Lansing (MI); On-site; USD 152,000 - 271,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

401(k)

Paid parental leave

Vacation & sick time

Job summary

Wolters Kluwer Health is seeking a Director of Product Marketing & Commercialization to lead the Clinical Decision Support portfolio. You will shape positioning, go-to-market, and packaging while building a high-impact team across product marketing, market intelligence, and competitive intelligence.

You will partner with Product, Marketing, Sales, and executives to translate strategy into market value, enable customer adoption, and drive lifecycle success for AI-enabled clinical decision support

Qualifications

• 12+ years in product marketing or related roles.
• Demonstrated leadership building marketing, intelligence and go-to-market teams.
• Proven success commercializing healthcare, enterprise SaaS, data, or content products.
• Experience establishing scalable product marketing operating models and launch frameworks.
• Strong positioning, messaging, and lifecycle marketing skills.
• Experience with packaging, pricing inputs, market sizing, and business cases.
• Ability to influence cross-functional leadership with data-driven insights.
• Excellent executive communication and presentation skills.
• Ability to operate in a global, matrixed organization.

Responsibilities

• Define and execute the Product Marketing and Commercialization strategy for the Clinical Decision Support portfolio.
• Lead and develop the organization responsible for Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Product Packaging and Go-to-Market.
• Establish clear priorities, roles, responsibilities, operating rhythms, and decision rights across the function.
• Allocate resources across product launches, portfolio initiatives, market opportunities, and strategic priorities.
• Build a high-performing, customer-centric, and market-driven team with strong capabilities in product marketing, commercialization, research, packaging, and competitive strategy.
• Coach and develop product marketing and market insights leaders and specialists.
• Serve as a senior advisor to Product and Executive Leadership on commercialization strategy, portfolio opportunities, customer needs, market dynamics, and competitive risks.

Skills

Product marketing leadership

Go-to-market strategy

Portfolio marketing

Market intelligence

Competitive intelligence

Leadership & coaching

Executive stakeholder mgmt

Job description

Wolters Kluwer Health is seeking a Director of Product Marketing & Commercialization to lead the Clinical Decision Support portfolio. You will shape positioning, go-to-market, and packaging while building a high-impact team across product marketing, market intelligence, and competitive intelligence.

You will partner with Product, Marketing, Sales, and executives to translate strategy into market value, enable customer adoption, and drive lifecycle success for AI-enabled clinical decision support