Head of Product Marketing & Commercialization

Wolters Kluwer; Topeka (KS); On-site; USD 152,000 - 271,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

Tuition Assistance Plan

Job summary

Wolters Kluwer Health is seeking a Director, Product Marketing & Commercialization to lead Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Go-to-Market for the Clinical Decision Support portfolio.

You'll define validation, positioning, packaging, and launches, while building and mentoring a high-performance team collaborating with Product Management, Marketing, Sales, Customer Success, and leadership to drive adoption and growth.

Qualifications

• 12+ years of experience in product marketing, commercialization, go-to-market strategy, or related roles.
• Demonstrated leadership building product marketing, market intelligence, and go-to-market teams.
• Experience commercializing healthcare/enterprise SaaS, data, or content platforms.

Responsibilities

• Define and execute the Product Marketing and Commercialization strategy for the Clinical Decision Support portfolio.
• Lead and develop the organization responsible for Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Product Packaging and Go-to-Market.
• Establish priorities, roles, and rhythms across the function; allocate resources for launches and portfolio initiatives.
• Build a high-performing, customer-centric team and coach leaders in product marketing and market insights.
• Serve as a senior advisor to Product and Executive Leadership on commercialization strategy and growth opportunities.
• Own product positioning and messaging architecture; ensure clear value propositions and differentiating messaging.
• Coordinate launch governance and cross-functional readiness for new products and major enhancements.
• Lead packaging and offer design decisions; inform pricing strategy and market sizing.

Skills

Leadership

Product Marketing

Market Intelligence

Go-to-Market

Strategic Thinking

Executive Communication

Job description

Wolters Kluwer Health is seeking a Director, Product Marketing & Commercialization to lead Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Go-to-Market for the Clinical Decision Support portfolio.

You'll define validation, positioning, packaging, and launches, while building and mentoring a high-performance team collaborating with Product Management, Marketing, Sales, Customer Success, and leadership to drive adoption and growth.