VP, Product & Marketing - Builder & Distributor

MasterBrand, Inc.; Spruce Pine (NC); On-site; USD 260,000 - 360,000; Full time

Job summary

MasterBrand Cabinets LLC is seeking a Vice President, Product & Marketing – New Construction to lead product strategy, marketing, and brand management for growth across builder and distributor channels.

The role combines strategic planning, market insights, and executive leadership to drive profitable expansion while fortifying market leadership in cabinetry and related home-improvement products.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Product Management, Engineering, or related field.
• Minimum 15 years of progressive leadership experience in product management, marketing, brand management, or commercial strategy.
• Minimum 7 years of executive-level leadership experience leading multi-functional teams.
• Demonstrated success developing and executing product and marketing strategies that drive significant business growth.
• Experience leading cross-functional initiatives within manufacturing, building products, consumer durables, or related industries.
• Strong financial acumen and experience managing significant budgets and investment decisions.
• Exceptional executive communication, influencing, and stakeholder management skills.
• Preferred MBA or advanced business degree.
• Experience within cabinetry, building materials, construction products, home improvement, or related channels.
• Public company experience.
• Experience supporting both professional dealer/distributor and builder customer segments.
• Proven track record leading enterprise brand transformation and innovation initiatives.

Responsibilities

• Define and drive long-term product strategy aligned with growth objectives and customer needs.
• Lead marketing and brand initiatives across builder and distributor channels.
• Oversee enterprise brand strategy, communications, and market presence.
• Lead events and customer engagements to strengthen relationships and brand position.
• Build and mentor high-performing teams across product, marketing, and branding.
• Manage investments and budgets to deliver sustainable revenue growth and market expansion.

Skills

Executive leadership

Product strategy

Marketing leadership

Brand management

Customer engagement

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree in Marketing, Business Administration, Product Management, Engineering, or related field

MBA or advanced degree

Tools

CRM systems

Market research

Job description

For more than 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. We are the #1 manufacturer of residential cabinets in North America, and our associates produce the most comprehensive portfolio of superior cabinetry products for the kitchen, bath and other parts of the home. Come see why our associates love working at MasterBrand.

Job Description: The Vice President, Product & Marketing – New Construction is a highly visible executive leadership role responsible for shaping the future growth, innovation, and market leadership of our New Construction business. Leading product strategy, marketing, brand management, and customer engagement initiatives, this leader will drive profitable growth across builder and distributor channels while strengthening our position as an industry leader. This role sits at the intersection of strategy, customer insight, innovation, and commercial execution. The successful candidate will leverage deep market expertise, consumer and customer insights, and strong business acumen to create winning product portfolios, accelerate growth, and elevate brand value. In addition to leading the New Construction Product & Marketing organization, this executive will oversee enterprise brand strategy, corporate marketing initiatives, and major customer and industry events, ensuring a consistent and compelling market presence across all stakeholder groups.

Responsibilities

Lead Product Strategy & Innovation Define and execute a long term product strategy aligned with business growth objectives and customer needs. Drive the development and optimization of a market leading product portfolio, including innovation, new product launches, category expansion, and lifecycle management. Identify emerging market trends, competitive opportunities, and evolving customer preferences to create sustainable competitive advantage. Establish product roadmaps that balance customer needs, commercial priorities, and operational capabilities. Partner closely with Sales, Manufacturing, Supply Chain, Operations, and Finance to bring innovative products to market and maximize profitability. Champion a culture of innovation that strengthens customer partnerships and differentiates the Company in the marketplace.

Drive Commercial Marketing Excellence Lead integrated marketing strategies across builder and distributor channels. Develop compelling positioning, messaging, and value propositions that resonate with professional customers and consumers. Oversee channel marketing, digital marketing, content strategy, demand generation, and customer engagement programs. Utilize market intelligence and customer insights to enhance business performance and customer experience. Establish performance metrics and analytics that measure effectiveness, drive accountability, and maximize return on marketing investment.

Shape Enterprise Brand Strategy Serve as the executive leader responsible for the Company's brand vision, strategy, and standards. Ensure alignment of messaging, positioning, and visual identity across all customer, partner, and corporate communications. Strengthen brand awareness, reputation, and market presence through strategic brand initiatives. Partner with Corporate Communications and executive leadership to support strategic communications, public relations, and reputation management efforts.

Elevate Customer & Industry Engagement Lead strategy and execution for major trade shows, customer events, industry conferences, and corporate experiences. Ensure events strengthen customer relationships, support business objectives, and reinforce brand positioning. Evaluate event performance and optimize investments to maximize business impact.

Build High Performing Teams Recruit, develop, and inspire a high performing team across Product Management, Marketing, Brand Management, and Events. Foster a culture of innovation, collaboration, accountability, and continuous improvement. Develop organizational capabilities, leadership pipelines, and succession plans that support future growth. Serve as a strategic advisor and trusted partner to senior leadership.

Drive Business Performance Manage significant investments and operating budgets to support strategic priorities and deliver results. Establish performance measures that track growth, profitability, market share, and customer acquisition. Partner in annual operating planning, strategic planning, and long range business initiatives. Deliver sustainable revenue growth and profitable market expansion.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Product Management, Engineering, or related field.


• Minimum 15 years of progressive leadership experience in product management, marketing, brand management, or commercial strategy.


• Minimum 7 years of executive-level leadership experience leading multi-functional teams.


• Demonstrated success developing and executing product and marketing strategies that drive significant business growth.


• Experience leading cross-functional initiatives within manufacturing, building products, consumer durables, or related industries.


• Strong financial acumen and experience managing significant budgets and investment decisions.


• Exceptional executive communication, influencing, and stakeholder management skills.


• Preferred MBA or advanced business degree.


• Experience within cabinetry, building materials, construction products, home improvement, or related channels.


• Public company experience.


• Experience supporting both professional dealer/distributor and builder customer segments.


• Proven track record leading enterprise brand transformation and innovation initiatives.

Equal Employment Opportunity

MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Reasonable Accommodations

MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at [e-mail].

MasterBrand® isn’t just a cabinet company – we are an organization of people who are Building Great Experiences Together.

For more than 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. We are the #1 manufacturer of residential cabinets in North America, and our associates produce the most comprehensive portfolio of superior cabinetry products for the kitchen, bath and other parts of the home. Building on our history by innovating how we work and what we offer, MasterBrand is proud to be an industry leader. We achieve this through The MasterBrand Way – our business system – which empowers every individual to make the team better, be bold and drive our business forward, and champion improvement in all that we do. Through this unique culture, we strive to create a best place to work where:

• We aim for opportunity, purpose and reward in our associates’ experience all within an organization where our associates can thrive.


• We work hard to create an environment that keeps people safe, values their unique experiences and perspectives, and fosters collaboration and belonging.


• We are committed to supporting the well-being of our associates and the communities in which we operate.

Come see why our associates love working at MasterBrand.