VP, Product Marketing

Dataminr; Denver (CO); On-site; USD 204,000 - 300,000; Full time

Job summary

Dataminr is seeking a VP of Product Marketing to lead global product marketing efforts. This strategic role involves collaborating with essential teams to drive product success and elevate brand presence. Candidates should have extensive B2B marketing experience, particularly in high-growth tech environments, and a passion for using AI for positive change.

Benefits

Comprehensive medical, dental, and vision insurance

Generous PTO and remote working options

Paid parental leave

Mental health benefits and support

Company equity (RSUs)

Qualifications

• 15+ years of B2B product marketing experience with 5+ years of leadership experience in technology.
• Proven track record in developing product marketing strategies contributing to business success.
• Exceptional skills in crafting messaging for technical and non-technical audiences.

Responsibilities

• Own the development and evolution of product positioning aligned with brand and customer needs.
• Lead market research and competitive analysis to identify new market segments.
• Develop training and sales tools for effective product communication.

Skills

B2B product marketing

leadership

competitive analysis

data-driven decision-making

crafting product messaging

Education

Bachelor's degree in marketing, business, or a related field

Advanced degree (MBA, etc.)

Job description

At Dataminr, we are over 600 talented individuals, spanning te global offices, united by our passion to use AI for the greater good and be agents of positive change in our company and in our communities.

We offer a competitive benefits package aimed at keeping you healthy and happy :

• Comprehensive medical, dental and vision insurance plan options for employees, domestic partners and their dependents
• Generous PTO, flexible sick days and remote working options
• Paid parental leave and family forming benefits
• Mental health benefits and support
• Company equity (RSUs)

As a global company, we hire talented, unique individuals of many backgrounds and life experiences, who are encouraged to be their authentic selves-and who support their team members to do the same. We strive to reflect the world and clients we serve, with a workforce built on merit and equity.

We stand for social good, fostering a culture of allyship, and standing up for those who face systemic barriers to equality. We lead with empathy and strive to be agents of positive change in our company and in our communities. We actively condemn racism and discrimination in any form.

At Dataminr, we value you for who you are. Our employees are empowered to be their best, authentic selves through various opportunities, such as our robust employee resource group (ERG) network, learning and development funds, and more.

We are seeking an exceptional and strategic VP of Product Marketing to lead and drive our product marketing efforts at a global scale. This role is for a dynamic leader who excels at blending deep technical acumen with the ability to craft compelling narratives that resonate with both customers and prospects. As a key member of the Marketing Leadership team, you will collaborate closely with product management, sales, and broader marketing functions to drive product success, elevate our brand, and directly impact revenue growth. This is an opportunity to leverage your experience and passion for technology to lead a high-performing product marketing team within a rapidly expanding, fast-paced environment.

Key Responsibilities :

• Lead Product Messaging & Positioning : Own the development and evolution of clear, simplified, and differentiated product positioning that aligns with our brand, customer needs, and market trends. Ensure messaging is compelling, consistent, and impactful across all customer touchpoints and sales channels.
• Strategic Market Insights : Use deep customer insights, competitive intelligence, and market trends to shape and refine product strategy and positioning. Collaborate with Product Management and cross-functional teams to develop messaging that speaks to customer pain points and highlights unique value propositions.
• Alignment with Product Roadmap : Partner closely with the Product Management team to align product marketing efforts with the product roadmap, ensuring that product features and enhancements are effectively communicated to the market and sales teams.
• Empower Sales Teams : Develop and deliver training, sales tools, and resources that enable the sales organization to effectively communicate product value, overcome objections, and close deals. Equip the sales team with the knowledge to position products with precision and confidence in diverse customer segments.
• Market Segmentation & Targeting : Lead market research and competitive analysis to identify new market segments, refine target audience strategies, and ensure precise positioning. Utilize customer feedback to refine targeting strategies and ensure product relevance in all markets.
• Drive Revenue through Product Marketing : Work directly with sales leadership to create and execute strategies that drive revenue growth. Ensure product marketing is fully aligned with sales goals, providing the necessary resources and support to convert opportunities into business results.

Thought Leadership & Market Presence

• Third-Party Analyst Relations : Lead relationships with key industry analysts, coordinating briefings, responses, and positioning efforts to ensure positive product and brand representation in analyst reports and market evaluations.
• Product Content Creation : Oversee the creation of high-quality, mid- and bottom-funnel content that showcases the company's innovation and expertise in the industry. Position the company and its products as thought leaders through white papers, blogs, videos, webinars, and industry presentations.
• Lead, Develop, and Inspire a World-Class Product Marketing Team : Build, mentor, and lead a high-performing product marketing team. Prioritize and provide clear direction for impactful work that will move the needle. Foster a culture of collaboration, innovation, and accountability. Provide ongoing professional development opportunities to ensure the team is equipped with the skills and resources needed to excel in a high-growth environment.
• Cross-Functional Collaboration : Act as a trusted advisor to the Marketing, Product, and Sales leadership teams, ensuring alignment on strategic priorities and product initiatives. Drive cross-functional collaboration to ensure product marketing strategies are effectively executed and aligned with overall business goals.

Qualifications :

• 15+ years of B2B product marketing experience, including 5+ years of leadership experience, preferably within high-growth, technology-driven companies. Cybersecurity experience is a must.
• Proven experience in developing and executing product marketing strategies that have directly contributed to business success. Ability to influence and align key stakeholders across product, sales, and executive teams.
• Exceptional skills in crafting compelling product messaging and content that resonates with both technical and non-technical audiences.
• Expertise in market research, segmentation, competitive analysis, and data-driven decision-making to refine marketing strategies.
• A strong track record of building, managing, and motivating high-performing teams in fast-paced environments. Ability to develop talent and lead teams through periods of growth and change.
• Bachelor's degree in marketing, business, or a related field; an advanced degree (MBA, etc.) is a plus.

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About Dataminr

Dataminr is a mission-driven AI company that delivers real-time information from 1M+ public data sources, empowering organizations to respond to critical events and emerging risks before they unfold. Founded as an AI company in 2009, Dataminr has the history and tenure in artificial intelligence, and has developed pioneering technology that is redefining the future of real-time information. Recognized as one of the world's leading AI businesses, recently, Dataminr launched ReGenAI, the first generative AI that automatically regenerates in real-time. Most recently valued at $4.1B, our technology is leveraged by more than two-thirds of the Fortune 50 and half of the Fortune 100 companies who all rely on our AI because we do something that others cannot do.

Watch our CEO Ted Bailey, discuss the Future of Real-Time Information, the breadth of customers who trust Dataminr, and our proprietary ReGenAI technology here.

At Dataminr, we are creating a team of talented builders, creators and visionaries to have a real-world impact on how organizations are able to respond to events. We operate all around the world united by our passion to use AI for the greater good, be agents of positive change and put our technology into the hands of client charged with the responsibility to keep organizations running and keep people safe.

The annual base salary range for this position is $204,000 - $300,000. Actual salary will be based on a number of factors including, but not limited to, geographic location, applicant skills, and prior relevant experience.

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.