Vice President, Strategic Marketing

BuzzRx; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

BuzzRx is seeking a Vice President for Strategic Marketing to lead innovative marketing strategies that drive brand growth and business success. This key leadership role involves cross-functional collaboration to shape market positioning and ensure effective demand generation across all channels, with a strong focus on the company's Go-To-Market strategy.

Qualifications

• 10+ years of progressive marketing experience with at least 5 years in a senior leadership role.
• Proven track record of executing successful strategic marketing plans in various environments.
• Experience in healthcare or related industry is a plus.

Responsibilities

• Lead the creation of comprehensive marketing strategies aligned with business objectives.
• Oversee campaigns designed to generate demand and drive pipeline growth.
• Build and manage a high-performing strategic marketing team.

Skills

Strategic thinking

Analytical skills

Leadership

Communication

Education

Bachelor degree in Marketing or Business Administration

MBA

Tools

CRM

Marketing automation tools

Performance analytics platforms

Job description

Vice President, Strategic Marketing

***Remote Position***

Summary:
The Vice President, Strategic Marketing will lead the development and execution of innovative marketingstrategies that drive brand growth, market share, and long-term business success. The Vice President will be a
strategic visionary and leader of marketing who will contribute to the future of Buzz Integrations’ success. Thisexecutive will work cross-functionally with leadership, sales, product, customer operations, and accountmanagement teams to shape market positioning and demand generation across all channels. This individualwill be a significant key contributor to the company’s Go-To-Market (GTM) focus within an Enterprise
Performance Management framework.

Essential Duties and Responsibilities include, but not limited to, the following, as other strategic projectsmay be assigned.
Strategy Development: Lead the creation of comprehensive marketing strategies aligned with businessobjectives, including market segmentation, competitive analysis, and brand positioning.
Brand & Messaging: Refine and elevate brand messaging to ensure clarity, consistency, anddifferentiation in the marketplace. Drive campaign strategies to win new and retain existing business.
Leverage the use of a customer relationship management system for campaign management andanalytics. Communicate brand and messaging through multiple channels to include trade shows, direct
marketing, and/or digital marketing.
Market Intelligence: Lead market research, customer insights, and competitive intelligence to informstrategic decisions. It will be imperative that the competitor intelligence information is continuously
updated, databased, and trended. Additionally, customer/client market demands, as well asdemands/desires of the member/patient are captured and analyzed to support SWOT assessments,strategic initiatives planning, and continuous quality improvement implementations.
Growth & Demand Generation: Oversee campaigns and initiatives designed to generate demand, drivepipeline growth, and improve customer acquisition and retention. Create top-of-mind campaigns that
continuously highlight the Buzz Integrations brand, and the value add of its products and services insupport of GTM and client retention activities.
Marketing Product/Artifacts: Coordinates for the creation of effective marketing collateral that meetspecific campaigns, client/patient messages, and the overarching Buzz Integrations brand.
Team Leadership: Build and manage a high-performing strategic marketing team, fostering a culture ofinnovation, accountability, and performance.
Partnerships & GTM Alignment: Collaborate with product/product operations, sales, and accountmanagement to align go-to-market (GTM) strategies and maximize impact.
Budget Management: Own the strategic marketing budget, ensuring efficient allocation of resources andclear ROI tracking.
Digital Transformation: Drive the integration of appropriate digital marketing, automation, and analytics toenhance customer engagement and performance measurement.
Continuous Quality Improvement: Incrementally identify implement opportunities to enhanceefficiencies, execution effectiveness, and optimize cost management to continuously focus on marketing’s
value to the enterprise. Continuously refine monitoring, ticketing, and reporting processes to improve teamefficiency. Enhance project delivery by introducing best practices for Agile and technical projectmanagement. Perform post-mortem reviews of major marketing activities for lessons learned.
Culture: Facilitate programs to foster the Buzz Integrations culture and ensures that the culture isrecognized as a competitive advantage.
Documentation and Reporting: Maintain detailed project documentation, including requirements, test results, and audit evidence. Provide regular updates to leadership on progress, KPIs, and technicalmetrics.

Minimum Qualifications:
● Bachelor degree in Marketing, Business Administration, or related field (MBA preferred).
● 10+ years of progressive marketing experience with at least 5 years in a senior leadership role.
● 2 years of previous sales experience
● Proven track record of building and executing successful strategic marketing plans in B2B, B2C, or B2B2Cenvironments.
● Exceptional analytical, creative, and strategic thinking skills.
● Strong leadership, communication, and cross-functional collaboration abilities.
● Experience with CRM, marketing automation tools, and performance analytics platforms.

Preferred Qualifications:
● Experience in healthcare, Pharmacy Benefits Management, or related industry.
● Data-driven mindset with a passion for innovation and customer focus.

Working Hours
This is an exempt level position requiring one to work the hours needed to get the job done. Therefore, onemust have the flexibility to work beyond traditional hours and be able to work nights, weekends or on holidays
as required. This may be changed from time to time to meet the needs of the business. Typical core businesshours are Monday through Friday from 8:00am to 5:00pm.

Travel
This position may require domestic travel as well as attendance at various local conferences and meetings.

We are unable to sponsor or take over sponsorship of an employment visa at this time.

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