VP, Private Markets Product Marketing & Strategy

JP Morgan Chase; New York (NY); On-site; USD 230,000 - 260,000; Full time

Job summary

JP Morgan Chase is seeking an experienced Vice President of Product Marketing Strategy to accelerate growth in the private markets ecosystem, including startups, VC, and supporting services. The role focuses on translating product capabilities into sharp value-driven positioning and messaging, while integrating new bank offerings and audiences.

You will lead go-to-market planning, act as the voice of the market inside the product org, and ensure sales and marketing teams have a clear

Qualifications

• Bachelor's degree.
• 7+ years of product marketing experience with ownership of positioning and GTM strategy.
• Strong analytical and research skills with data-to-insights ability.
• Excellent written and verbal communication, ability to simplify complex info.
• Experience building messaging frameworks and product positioning for tech products.
• Ability to collaborate in a fast-paced, cross-functional environment.
• Structured problem-solving to address ambiguous commercial challenges.

Responsibilities

• Own clear, compelling positioning and messaging grounded in buyer evaluation and outcomes.
• Define the messaging framework library for sales collateral, website, campaigns, and client comms.
• Evolve narrative as capabilities, partnerships, or audiences change.
• Lead GTM strategies for new products across regions and coordinate cross-functional delivery.
• Define launch narrative and align with sales, marketing, and product teams across client lifecycle.
• Track metrics showing marketing impact and refine enablement over time.
• Conduct market research to identify needs, trends, and competition.
• Gather structured insights from clients and field to inform roadmap priorities.
• Equip sales with narratives, battlecards, and scripts; keep teams updated on updates.

Skills

Product marketing

Go-to-market

Messaging

Market research

Cross-functional

Storytelling

Education

Bachelor's degree

Job description

JP Morgan Chase is seeking an experienced Vice President of Product Marketing Strategy to accelerate growth in the private markets ecosystem, including startups, VC, and supporting services. The role focuses on translating product capabilities into sharp value-driven positioning and messaging, while integrating new bank offerings and audiences.

You will lead go-to-market planning, act as the voice of the market inside the product org, and ensure sales and marketing teams have a clear