VP, Performance Marketing & Revenue Growth

Filevine; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Maternity & paternity leave

Disability insurance

Leadership mentorship

Company swag

Job summary

Filevine, a Legal AI company, is seeking a Vice President of Performance Marketing to own the end-to-end strategy, execution, and scaling of performance-driven lead generation across SEO, SEM, email, affiliate, and emerging channels. You will architect a high-velocity demand funnel aligned to MQL → SQL → SAL → revenue targets across product lines.

The role reports to the CGO and will build a top-tier performance marketing organization, implement forecasting models, and deliver real-time

Qualifications

• 10+ years of progressive experience in performance marketing, with 5+ years in a senior leadership role (Director or above) at a high-growth SaaS/tech/AI-native company.
• Proven P&L impact: managed large budgets with measurable ROI and revenue attribution.
• Deep expertise in paid social, SEO, lifecycle marketing, and analytics platforms.
• Strong ability to architect data-driven, cross-functional demand funnels.

Responsibilities

• Strategic Ownership: Design and execute a unified performance marketing strategy that drives predictable, scalable demand across B2B and B2C segments.
• Funnel Architecture: Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL, SQL, SAL, pipeline velocity, revenue attribution).
• Target Setting & Accountability: Define, forecast, and hit aggressive growth targets for lead volume, CPL, conversion rates, and downstream revenue impact.
• Data & Analytics Leadership: Establish enterprise-grade reporting, dashboards, and experimentation frameworks (A/B testing, incrementality, LTV:CAC).
• Team Building & Leadership: Scale and mentor a high-performing team; recruit senior talent in paid social, SEO, and lifecycle marketing.
• Cross-Functional Alignment: Partner with Product, Sales, RevOps, and Finance to align marketing investment with revenue outcomes and unit economics.
• Innovation & Channel Expansion: Pilot high-ROI channels (TikTok, Reddit, partnerships) while optimizing core engines (Google, LinkedIn, Meta).

Skills

Performance marketing

P&L leadership

Forecasting

Digital advertising

Analytics

Tools

Google Ads

Meta Ads

LinkedIn Ads

SEMrush

Ahrefs

GA4

Tag Manager

Job description

Filevine, a Legal AI company, is seeking a Vice President of Performance Marketing to own the end-to-end strategy, execution, and scaling of performance-driven lead generation across SEO, SEM, email, affiliate, and emerging channels. You will architect a high-velocity demand funnel aligned to MQL → SQL → SAL → revenue targets across product lines.

The role reports to the CGO and will build a top-tier performance marketing organization, implement forecasting models, and deliver real-time