VP, Omnichannel Strategy

Inizio Evoke; Chicago (IL); Remote; USD 180,000 - 200,000; Full time

Job summary

A leading company in health marketing seeks a VP, Omnichannel Strategy to drive integrated marketing plans and lead a team. This high-visibility role involves managing client relationships and developing innovative omnichannel strategies. Ideal candidates will have extensive experience in digital marketing within regulated industries, demonstrating leadership and strategic oversight.

Qualifications

• 10+ years of experience in omnichannel strategy.
• Extensive experience in pharmaceutical or medical device sectors.
• Ability to manage and mentor high-performing teams.

Responsibilities

• Lead strategic direction of omnichannel initiatives.
• Develop and execute omnichannel marketing plans.
• Foster strong client partnerships and oversee journey mapping.

Skills

Leadership

Omnichannel Strategy

Digital Marketing

Client Relationship Management

Data Analysis

Education

10+ years in omnichannel strategy or related roles

Experience in pharmaceutical or life sciences sectors

Tools

Salesforce Marketing Cloud

Adobe Experience Manager

Job description

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.

Description

Omnichannel strategy drives activation planning for our clients, providing multichannel marketing expertise to the multidisciplinary teams that serve our clients. Along with client work, this team leads the agency's thought leadership activities and is involved in our business development process.

The VP, Omnichannel Strategy will lead the creation of integrated marketing and communications plans for a specific set of clients and brands. You will be comfortable taking ownership of your accounts, while managing other omnichannel strategists, collaborating with other strategy team members, and colleagues from other disciplines (eg, account management, project management, creative, technology, and media). This is a high-visibility leadership position within the agency and comes with heavy client-facing responsibilities. This role offers remote flexibility. You will report to the SVP, Omnichannel Strategy.

You will:

• Lead the strategic direction of omnichannel initiatives, ensuring alignment with client objectives and industry best practices, while driving transformative results for both the agency and its clients.
• Develop and execute omnichannel marketing plans for a portfolio of clients, taking ownership of their success and setting the standard for omnichannel excellence across the agency.
• Guide the research process to uncover actionable insights around customer channel preferences, digital behaviors, and engagement patterns, translating these insights into innovative and effective omnichannel strategies and tactical executions.
• Foster strong client partnerships, acting as a senior advisor to elevate the agency's role as a trusted strategic partner and championing the delivery of exceptional customer experiences.
• Oversee the development and execution of comprehensive journey mapping, persona development, and channel optimization projects.
• Mentor and inspire a strategy team, empowering them to innovate, collaborate, and deliver exceptional results, while fostering a culture of continuous learning and growth.
• Collaborate with cross-functional teams (Project Management, Account, Brand Strategy, Creative, Analytics, Technology, and Media) to create innovative solutions that drive client success and strengthen the agency's reputation.
• Shape data-driven omnichannel strategies, partnering with Analytics to define KPIs, evaluate performance, and optimize campaigns for maximum impact.
• Lead business development efforts, including strategic input for proposals, high-stakes pitches, and identifying opportunities for client growth and agency expansion.
• Champion thought leadership initiatives, representing the agency at industry events, developing POVs and white papers, and facilitating training to solidify the agency's position as an omnichannel leader.
• Stay at the forefront of omnichannel and CX innovation, keeping current on trends, channels, technologies, and customer engagement practices within and beyond healthcare.

Qualifications:

• 10+ years of experience in omnichannel strategy, digital marketing, or related roles within an agency, with demonstrated leadership at a senior level.
• Extensive experience working within pharmaceutical, medical device, or life sciences sectors, with a deep understanding of their unique regulatory environments and customer engagement needs.
• Proven expertise in channel strategy, digital marketing tactics, and customer engagement, with a focus on healthcare, life sciences, or similarly regulated industries.
• Deep understanding of multichannel marketing (MCM), digital platforms, marketing automation (e.g., Salesforce Marketing Cloud, Adobe Experience Manager), CRM, and analytics.
• Ability to balance strategic oversight with a hands-on approach to developing and executing channel and digital marketing plans.
• Track record of managing and mentoring high-performing teams, fostering a culture of collaboration, innovation, and excellence.
• Exceptional ability to influence and align cross-functional teams and senior stakeholders internally and externally.
• Experience leveraging analytics, Voice of Customer (VoC) insights, and performance metrics to drive optimization and measurable results.
• Strong grasp of digital campaign measurement, reporting, and continuous improvement methodologies.
• Demonstrated ability to cultivate and maintain relationships with senior client stakeholders, providing strategic counsel and driving account growth.
• Hands-on experience with client pitches, business development, and crafting proposals for complex omnichannel programs.
• Expertise in emerging trends, tools, and technologies shaping the future of omnichannel marketing, including personalization, AI, and martech innovations.
• Proactive in identifying new opportunities for client success and internal agency growth.
• Exceptional verbal and written communication abilities, including the development of impactful presentations, thought leadership content, and workshops.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Compensation

$180,000 — $200,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone

Resume/CV

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

How did you hear about this job? * Select...

Privacy Policy Acknowledgement * Select...

Your privacy is important to us, so please review our Recruitment Privacy Notice before submitting your job application. Please note that some of our recruitment suppliers are based outside of the European Economic Area (“EEA”), including in the US, therefore by submitting your application you agree that your personal data may be transferred oversees.

By providing your acknowledgement of our Recruitment Privacy Notice ,you agree that we may use your information for recruiting purposes over the next 24 months.

Are you legally eligible/authorized to work in the country that you are applying? * Select...

Will you now or in the future require visa sponsorship for employment? * Select...

Have you actively interviewed with another Inizio agency in the past 12 months? If so, please provide agency name.

Have you previously worked for an Inizio company? Select...

Are you currently an employee at an Inizio company? Select...

US & Canada - Demographic Questions

Voluntary Self-Identification

Inizio is committed to providing an environment where everyone has the confidence to be themselves and thrive. For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirelyvoluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded in an anonymized format and maintained in a confidential file separate from personnel records.

As set forth in Inizio's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Which best describes your gender identity? Select...

Which best describes your race or ethnicity? Select...

Select...

Do you have a physical or mental disability or medical condition that substantially limits a major life activity? Select...

Do you identify as LGBTQIA (Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, Intersex, Asexual/Aromantic/Agender)? Select...