Digital Strategy Director

Aisle Rocket; Chicago (IL); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Aisle Rocket is seeking a VP, Digital Strategy to lead innovative digital initiatives and omnichannel marketing campaigns. This role requires extensive experience in digital strategy and a proven ability to partner with clients and stakeholders to drive results. The successful candidate will have a hands-on approach to strategy development and execution, leveraging data and insights to enhance client engagement and conversions. Join a dynamic team at a leading agency focused on delivering impactful brand experiences.

Benefits

Flexible work environment

Competitive health plans

401k match

Paid parental leave

Qualifications

• 10+ years of experience in digital strategy.
• Proven track record with C-level executives.
• Expertise in driving results from digital and AI strategy.

Responsibilities

• Develop and execute digital and AI strategies.
• Analyze consumer activity for actionable insights.
• Lead the implementation process and develop creative briefs.

Skills

Digital Strategy

AI Strategy

Omnichannel Marketing

Consumer Insights

Data Analysis

Tools

Google AdWords

Google Analytics

Adobe Marketing Cloud

Job description

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VP, Talent Acquisition at Manifest NYC DC CHI PHX and Aisle Rocket CHI MI | Founding Member AIR Allies in Recruiting

At Aisle Rocket, our work is fueled by data, ignited by creativity and driven by results. We are a cross-functional agency creating world-class customer journeys and powerful storytelling. The Aisle Rocket crew is represented by diverse talents, backgrounds and expertise, and we have one goal: to deliver breakthrough ideas and brand experiences that drive emotional connections and measurable impact.

We are hiring a VP, Digital Strategy with hands-on strategic expertise in omnichannel marketing campaigns, including digital site transformation and ecommerce strategy. In this newly created role, you’ll identify client growth opportunities and strategize innovative digital initiatives for exceptional results. As a partner to client and agency stakeholders, you’ll provide digital and AI strategy and thought leadership and data-fueled executions to drive digital interaction and conversions. If you are currently a Digital Strategy Director or VP in a full-service creative agency, we'd love to talk to you.

Responsibilities:

• Hands-on digital and AI strategy work, from development through execution.
• Continuous analysis of digital development and insights of consumer activity, distilling data from a multitude of sources into actionable insights.
• Serve as the digital strategic and executional lead through the implementation process, developing creative briefs that inspire smart and ingenious outcomes.
• Ongoing reviews of client work, including websites, identifying areas of improvement relative to traffic drivers.
• Evaluate remarketing strategies as well as all acquisition channels.
• Track and monitor programs and their effectiveness to identify latest trends.

Requirements:

• 10+ years of experience producing and implementing digital strategies; digital agency experience required.
• Expertise indriving results from digital and AI strategy.
• Proven track record of partnering with client stakeholders and C-level executives.
• Fundamental understanding of Google AdWords, Google Analytics and CMS tools.
• Experience working within Adobe Marketing Cloud, specifically:
• Adobe Launch or DTM
• Adobe Audience Manager
• Adobe Target
• Exceptional organizational, planning and executional skills.
• This role is hybrid to our Chicago or St. Joseph, MI office.

What We Offer:

• Private Company – Being a private organization allows us to move quickly so we can deliver our best for our teams and our clients.
• Flexibility – We have a hybrid work environment and a PTO plan that allows teams to take time off when they need it.
• Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401k match and paid parental leave. The annual salary range for this role in the Chicago market is $150k - $200k in base pay, which will be determined on a case-by-case basis based on experience, skills, training, certifications, education, etc., and will be informed by market data.

Aisle Rocket is proud to be an Equal Opportunity Employer. Aisle Rocket recruits qualified applicants without regard to race, color, religion, gender, age, ethnicity, national origin, protected veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, marital status, pregnancy, citizenship status, or any other protected groups covered by federal, state or local laws.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  Advertising Services and Marketing Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Child care support

Paid maternity leave

Paid paternity leave

Disability insurance

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