VP of Storytelling & Growth Strategy

orsa credit union; Plymouth (MI); Hybrid; USD 145,000 - 177,000; Full time

Benefits offered by this job

Comprehensive medical benefits

Generous paid time off

Paternity/maternity leave

Hybrid work options

Employee resource groups

Job summary

orsa credit union seeks a vp/storytelling to unite marketing, brand & creative with corporate communications, driving member engagement and growth through a cohesive narrative strategy.

The role partners with senior leadership and the Board to ensure messaging aligns with the organization’s 2036 vision, privacy and compliance standards, and growth priorities. Hybrid in-office/work-from-home arrangements support performance and collaboration.

Qualifications

• Bachelor’s or higher degree in marketing, communications, journalism, design, business, or related field.
• Minimum 10 years in marketing, brand, or communications leadership with 5+ years leading multi-disciplinary teams.
• Experience linking brand/storytelling to measurable growth outcomes.

Responsibilities

• Lead the storytelling function, uniting marketing, brand & creative, and corporate communications as peer disciplines.
• Partner with executive leadership and Board to align storytelling with growth strategy and 2036 vision.
• Own multi-year storytelling strategy, channel alignment, and budget across the function.
• Represent orsa in communities served and drive executive communications and crisis messaging as needed.

Skills

Leadership

Storytelling

Brand & Creative

Corporate Communications

Cross-functional collaboration

Education

Bachelor's degree in marketing, communications, journalism, design, business, or related field

Master's degree in marketing or related field

Job description

orsa credit union seeks a vp/storytelling to unite marketing, brand & creative with corporate communications, driving member engagement and growth through a cohesive narrative strategy.

The role partners with senior leadership and the Board to ensure messaging aligns with the organization’s 2036 vision, privacy and compliance standards, and growth priorities. Hybrid in-office/work-from-home arrangements support performance and collaboration.