VP of Social Strategy & Growth

Interpublic; United States; On-site; USD 214,000 - 255,000; Full time

Job summary

Omnicom Group is seeking a VP, Social Strategy Director to lead social strategy across multiple client brands, guiding fast-moving campaigns and shaping the agency’s social centre of excellence. You will identify platform shifts, audience behavior, and cultural trends to provide clear, practical recommendations for each client’s social approach.

You will manage and develop a team of social strategists, collaborate with research, analytics, media, creative and account teams, and craft measurable

Qualifications

• Senior-level experience in social strategy, digital or integrated communications.
• Proven track record leading social strategy across clients, brands or business challenges.
• Strong knowledge of social platforms and culture, with the ability to identify meaningful shifts.
• Ability to translate signals into clear, practical recommendations for clients and agency teams.
• Experience mentoring experienced strategists and fostering growth.
• Collaborates across disciplines such as creative, account, media, research and analytics.
• Strategic and analytical mindset connecting audiences to business and communications objectives.
• Ability to work across markets in a global, matrixed organization and adapt to local needs.

Responsibilities

• Lead social strategy across multiple client brands and translate objectives into strategic direction.
• Monitor platform changes and audience behavior; distinguish meaningful shifts from noise.
• Develop timely, well-reasoned viewpoints and recommendations for content, channels, and measurement.
• Translate challenges into actionable social briefs and recommendations for connected teams.
• Apply a social-first perspective to integrated planning and creative development.
• Collaborate with research, analytics, media, creative and account teams to turn signals into learning and action.
• Set clear strategic objectives and measurement criteria; refine recommendations with feedback.
• Identify opportunities across accounts to drive growth for the business.
• Maintain high standards of strategic quality and consistency across client work.

Skills

Senior-level experience

Leading social strategy

Social platforms knowledge

Presentation to executives

Mentoring strategists

Cross-disciplinary collaboration

Analytical mindset

Global/matrix collaboration

Job description

Omnicom Group is seeking a VP, Social Strategy Director to lead social strategy across multiple client brands, guiding fast-moving campaigns and shaping the agency’s social centre of excellence. You will identify platform shifts, audience behavior, and cultural trends to provide clear, practical recommendations for each client’s social approach.

You will manage and develop a team of social strategists, collaborate with research, analytics, media, creative and account teams, and craft measurable