VP of Sales & Marketing — Remote, Florida Census Growth

INNOVATIVE ARBOR OAKS AT LAKELAND HILLS; Lakeland (FL); Remote; USD 135,000 - 165,000; Full time

Benefits offered by this job

Travel reimbursement

Fully remote work

Job summary

Colliers Assisted Living in the United States is seeking a high-performing VP of Sales & Marketing to drive revenue growth across Florida communities. This executive role rewards urgency, strategic vision, and a proven ability to open doors, build census organically, and foster authentic referral relationships in a competitive senior living market.

You will lead with rate integrity, coach Marketing Directors, travel Florida extensively, and report to the executive team on census performance,

Qualifications

• Assisted living sales leadership experience required.
• 5+ years in a senior living sales leadership role.
• Ability to build referral pipelines organically with healthcare partners.
• Excellent communication, negotiation, and relationship-building skills.

Responsibilities

• Own and execute a sales and marketing strategy across Florida communities.
• Build organic referral networks with hospitals, physicians, discharge planners, and community groups.
• Champion rate integrity across communities to protect brand and long-term value.
• Travel extensively across Florida to support sales teams and maintain market presence.
• Coach Marketing Directors to meet occupancy and revenue goals.
• Monitor market trends and occupancy data to adjust strategy in real time.
• Report census, pipeline health, and revenue forecasts to leadership.
• Represent Colliers at industry events and community outreach initiatives.

Skills

Assisted living sales

Leadership

Travel extensively

Executive presence

Relationship-building

Job description

Colliers Assisted Living in the United States is seeking a high-performing VP of Sales & Marketing to drive revenue growth across Florida communities. This executive role rewards urgency, strategic vision, and a proven ability to open doors, build census organically, and foster authentic referral relationships in a competitive senior living market.

You will lead with rate integrity, coach Marketing Directors, travel Florida extensively, and report to the executive team on census performance,