Senior Living Sales & Marketing Leader - Remote

INNOVATIVE ARBOR HILLS; Lakeland (FL); Remote; USD 135,000 - 165,000; Full time

Benefits offered by this job

Travel reimbursement provided

Fully remote

Job summary

Colliers Assisted Living is seeking a high-impact VP of Sales & Marketing to drive revenue growth across its Florida portfolio. This remote nationwide role requires extensive Florida travel and a proven record in assisted living sales leadership, with a strong emphasis on organic referrals and census growth.

You will lead strategy, ensure rate integrity, and develop leadership across communities, while reporting to executive leadership on census performance and forecasts.

Qualifications

• Assisted living experience is required; understand the sales cycle and census management.
• 5+ years in senior living sales leadership with a proven, high closure rate.
• Deep commitment to rate integrity; discounting erodes trust and long-term value.
• Ability to build referral pipelines organically with healthcare and community partners.
• Willing to travel throughout Florida; valid driver's license.
• Executive presence with exceptional communication, negotiation, and relationship-building skills.
• Leader who develops people and takes ownership of the team's success.
• Leads with purpose and performance; mission-driven in daily actions.

Responsibilities

• Own and execute a results-driven sales and marketing strategy across Colliers Florida communities.
• Build and grow organic referral networks with hospitals, physicians, discharge planners, social workers, faith communities, and local organizations.
• Champion rate integrity across all communities with consistent, honest pricing.
• Travel extensively throughout Florida to support community sales teams and maintain market presence.
• Lead with urgency; convert high-quality leads with strong closure rates.
• Coach and mentor Marketing Directors to meet occupancy and revenue goals.
• Monitor market trends, competitor activity, and occupancy data to adjust strategy.
• Report to executive leadership on census performance, pipeline health, and revenue forecasts.
• Represent Colliers at industry events, senior care conferences, and community outreach.

Skills

Assisted living sales leadership

High closure rate

Referral network development

Strategic planning

Executive communication

Job description

Colliers Assisted Living is seeking a high-impact VP of Sales & Marketing to drive revenue growth across its Florida portfolio. This remote nationwide role requires extensive Florida travel and a proven record in assisted living sales leadership, with a strong emphasis on organic referrals and census growth.

You will lead strategy, ensure rate integrity, and develop leadership across communities, while reporting to executive leadership on census performance and forecasts.