VP of Sales & Marketing — Brand & E‑commerce Growth

Miss Elaine Inc; St. Louis (MO); Presencial; USD 150.000 - 230.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation package

Performance incentives

Benefits

Descripción de la vacante

Miss Elaine, Inc., a heritage women's sleepwear company, seeks a dynamic VP of Sales & Marketing to drive revenue growth, brand development, and channel expansion across wholesale and direct-to-consumer channels.

This executive will lead national sales with department stores, specialty retailers, and eCommerce partners while expanding consumer engagement through digital marketing, content, and omnichannel initiatives.

Formación

• Bachelor's degree in Business, Marketing, Communications, Fashion Merchandising, or related field.
• 10+ years of progressive sales and marketing leadership experience within apparel, fashion, consumer products, or related industries.
• Demonstrated success managing wholesale relationships with department stores and specialty retailers.
• Experience growing direct-to-consumer and eCommerce businesses.
• Strong understanding of digital marketing channels, customer acquisition strategies, and analytics platforms.
• Excellent negotiation, presentation, and relationship management skills.
• Ability to travel as needed to customers, trade shows, and industry events.

Responsabilidades

• Develop and execute annual and long-range sales strategies to achieve revenue, margin, and market share objectives.
• Lead and mentor the sales organization and customer service team.
• Maintain and grow strategic partnerships with department store, specialty retail, catalog, and online customers.
• Identify opportunities to expand distribution channels and penetrate new markets.
• Negotiate major customer agreements, pricing strategies, promotional programs, and seasonal assortments.
• Analyze sales performance, inventory trends, and customer profitability to optimize business decisions.
• Collaborate closely with merchandising, design, sourcing, and operations teams to align product offerings with customer demand.
• Develop and implement comprehensive brand marketing strategies that reinforce heritage while attracting new generations of consumers.
• Oversee digital marketing initiatives including paid social, search, affiliate partnerships, influencer collaborations, content creation, and direct brand positioning.
• Lead website management, online merchandising, and customer acquisition programs.
• Analyze consumer insights, competitive trends, and marketplace opportunities to guide strategic initiatives.
• Establish KPIs and reporting tools to measure marketing effectiveness and ROI.
• Partner with internal and external teams to optimize the direct-to-consumer shopping experience.
• Drive online sales growth through improved conversion, customer retention, and personalization strategies.
• Evaluate emerging technologies and platforms to enhance engagement and efficiency.
• Represent Miss Elaine at industry events, trade shows, and customer meetings.
• Prepare sales forecasts, annual budgets, and business reviews for ownership and senior leadership.
• Foster a collaborative, customer-focused culture that supports innovation and accountability.

Conocimientos

Sales leadership

Marketing leadership

Negotiation

Digital marketing

Analytics

Strategic thinking

Educación

Bachelor's degree in Business/Marketing/Communications/Fashion Merchandising

Herramientas

Shopify

Klaviyo

Google Analytics

Descripción del empleo

Miss Elaine, Inc., a heritage women's sleepwear company, seeks a dynamic VP of Sales & Marketing to drive revenue growth, brand development, and channel expansion across wholesale and direct-to-consumer channels.

This executive will lead national sales with department stores, specialty retailers, and eCommerce partners while expanding consumer engagement through digital marketing, content, and omnichannel initiatives.