VP of Product Marketing

Mediabistro; City of Syracuse (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

Join a dynamic Series A startup that is revolutionizing the way modern teams operate. As a Product Marketing Manager, you'll play a pivotal role in shaping product positioning and driving customer engagement strategies. Collaborate with cross-functional teams to launch innovative products and create high-impact content that resonates with customers. This role demands a strategic thinker with exceptional storytelling skills and a customer-first mindset. Enjoy the flexibility of a fully remote culture while making a significant impact in a fast-paced environment. If you're passionate about growth and eager to contribute to a forward-thinking company, this is the perfect opportunity for you.

Benefits

Competitive compensation

Meaningful equity

Fully remote team culture

Biannual global offsites

High-trust, low-ego environment

Qualifications

• 8+ years of experience in product marketing in SaaS or B2B tech.
• Exceptional storytelling and writing skills for complex ideas.
• Customer-first mindset with understanding of pain points.

Responsibilities

• Launch new products with coordinated campaigns and narratives.
• Create compelling content and marketing collateral.
• Support sales with tools and training for effective selling.

Skills

Product Marketing

Storytelling

Go-to-Market Strategy

Customer Research

Content Creation

Sales Enablement

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

HubSpot

Webflow

Notion

Canva

Figma

ChatGPT

Slack

Job description

We’re a Series A startup backed by top-tier investors, building the next generation of tools that help modern teams operate with speed, clarity, and confidence. Our platform sits at the intersection of AI, data, and decision-making—powering business operations for high-performing teams around the globe. We’re redefining how work gets done by breaking away from legacy systems and building from first principles.

Our team is lean, ambitious, and execution-driven. We value intelligence, humility, and collaboration. If you’re someone who thrives in high-ownership environments and is excited to join a future generational company, this could be the right place for you.

About the Role

We are seeking a seasoned Product Marketing Manager to lead product positioning, go-to-market execution, and customer engagement strategy. You'll be at the center of cross-functional efforts, partnering with Product, Sales, and Customer Success to tell the story of our platform and drive meaningful adoption across segments.

This is a high-impact role where your strategic thinking, storytelling ability, and customer-centric mindset will shape how the market perceives our product—and how fast we grow.

What You'll Do :

1. Launch new products and features with tightly coordinated campaigns and narratives.
2. Develop Clear Messaging & Positioning: Distill technical features into compelling customer benefits; differentiate us in a crowded market.
3. Create High-Impact Content: Own marketing collateral including case studies, one-pagers, blog posts, email campaigns, landing pages, and webinar decks.
4. Deepen Customer Understanding: Drive customer research and insight gathering to inform messaging, persona development, and value propositions.
5. Support Sales Enablement: Arm the revenue team with the right tools, content, and training to sell effectively.
6. Amplify Customer Stories: Turn customer wins into powerful testimonials, videos, and use cases that drive credibility.
7. Measure & Optimize: Define success metrics, analyze campaign performance, and continuously refine messaging and strategy.
8. Be a Thought Leader: Represent the company at conferences, panels, and events as a voice of expertise in our category.

What We’re Looking For :

1. 8+ years of product marketing experience in a SaaS or B2B tech company (bonus if in analytics, ML / AI, finance tools, or data platforms).
2. Exceptional storytelling and writing skills—you can take something complex and make it resonate clearly.
3. Track record of building GTM strategies from 0→1 and driving measurable outcomes.
4. Customer-first mindset with an intuitive grasp of pain points, decision criteria, and competitive dynamics.
5. Comfortable working autonomously in a fast-paced, startup environment.
6. Familiarity with tools like HubSpot, Webflow, Notion, Canva, Figma, ChatGPT, and Slack—or the ability to ramp up quickly.
7. A passion for growth, ownership, and doing the best work of your career.

Why You’ll Love Working Here :

• Make an outsized impact at a fast-growing, cash-flow-positive Series A startup
• Work alongside talented operators from Amazon, Pinterest, Tesla, Deel, Wise, and AiFi
• Fully remote team culture with biannual global offsites
• Competitive compensation + meaningful equity
• High-trust, low-ego environment where execution matters most