VP of Product Marketing

Stealth Mode Startup; City of Syracuse (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking startup as a Product Marketing Manager, where you'll lead innovative product positioning and customer engagement strategies. In this pivotal role, you'll collaborate with cross-functional teams to launch new products, create impactful content, and amplify customer stories. Your strategic mindset and storytelling ability will shape how the market perceives our cutting-edge platform. This is an exciting opportunity to make a significant impact in a fast-paced, fully remote environment with a talented team from top-tier companies. If you're ready to take ownership and drive growth, this role is for you.

Benefits

Competitive compensation

Meaningful equity

Fully remote team culture

Biannual global offsites

High-trust, low-ego environment

Qualifications

• 8+ years in product marketing, preferably in SaaS or B2B tech.
• Exceptional storytelling and writing skills.
• Experience in building GTM strategies and driving outcomes.

Responsibilities

• Launch products with coordinated campaigns and narratives.
• Create compelling marketing collateral and customer insights.
• Support sales with effective tools and training.

Skills

Product Marketing

Storytelling

Go-to-Market Strategies

Customer Engagement

Content Creation

Customer Research

Sales Enablement

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Webflow

Notion

Canva

Figma

ChatGPT

Slack

Job description

We’re a Series A startup backed by top-tier investors, building the next generation of tools that help modern teams operate with speed, clarity, and confidence. Our platform sits at the intersection of AI, data, and decision-making—powering business operations for high-performing teams around the globe. We’re redefining how work gets done by breaking away from legacy systems and building from first principles.

Our team is lean, ambitious, and execution-driven. We value intelligence, humility, and collaboration. If you’re someone who thrives in high-ownership environments and is excited to join a future generational company, this could be the right place for you.

About the Role

We are seeking a seasoned Product Marketing Manager to lead product positioning, go-to-market execution, and customer engagement strategy. You'll be at the center of cross-functional efforts, partnering with Product, Sales, and Customer Success to tell the story of our platform and drive meaningful adoption across segments.

This is a high-impact role where your strategic thinking, storytelling ability, and customer-centric mindset will shape how the market perceives our product—and how fast we grow.

What You'll Do :

1. Launch new products and features with tightly coordinated campaigns and narratives.
2. Develop Clear Messaging & Positioning: Distill technical features into compelling customer benefits; differentiate us in a crowded market.
3. Create High-Impact Content: Own marketing collateral including case studies, one-pagers, blog posts, email campaigns, landing pages, and webinar decks.
4. Deepen Customer Understanding: Drive customer research and insight gathering to inform messaging, persona development, and value propositions.
5. Support Sales Enablement: Arm the revenue team with the right tools, content, and training to sell effectively.
6. Amplify Customer Stories: Turn customer wins into powerful testimonials, videos, and use cases that drive credibility.
7. Measure & Optimize: Define success metrics, analyze campaign performance, and continuously refine messaging and strategy.
8. Be a Thought Leader: Represent the company at conferences, panels, and events as a voice of expertise in our category.

What We’re Looking For :

1. 8+ years of product marketing experience in a SaaS or B2B tech company (bonus if in analytics, ML / AI, finance tools, or data platforms).
2. Exceptional storytelling and writing skills—you can take something complex and make it resonate clearly.
3. Track record of building GTM strategies from 0→1 and driving measurable outcomes.
4. Customer-first mindset with an intuitive grasp of pain points, decision criteria, and competitive dynamics.
5. Comfortable working autonomously in a fast-paced, startup environment.
6. Familiarity with tools like HubSpot, Webflow, Notion, Canva, Figma, ChatGPT, and Slack—or the ability to ramp up quickly.
7. A passion for growth, ownership, and doing the best work of your career.

Why You’ll Love Working Here :

• Make an outsized impact at a fast-growing, cash-flow-positive Series A startup.
• Work alongside talented operators from Amazon, Pinterest, Tesla, Deel, Wise, and AiFi.
• Fully remote team culture with biannual global offsites.
• Competitive compensation + meaningful equity.
• High-trust, low-ego environment where execution matters most.