VP of Monetization

Webhosting; Sunnyvale, Northern (CA, KY); Hybrid; USD 250,000 - 400,000; Full time

Job summary

DigiCert is seeking a strategic, senior leader to drive monetization for its global product portfolio. Reporting to the Chief Product Officer, you will own pricing, packaging, and GTM alignment to maximize revenue and product value.

Responsibilities span end-to-end lifecycle, from new product introductions to sunsets, with data-driven decision making, cross-functional collaboration, and a focus on product-led growth. This is a senior leadership role embedded in the product organization.

Qualifications

• Proven experience leading monetization strategies and pricing for tech products.
• Strong analytical mindset with ability to translate data into commercial decisions.
• Leadership experience in a matrixed organization and cross-functional collaboration.

Responsibilities

• Own end-to-end monetization agenda across products and geographies.
• Design pricing and packaging architectures balancing value, margin and competitiveness.
• Lead monetization governance including reviews and executive reporting.
• Drive Product Led Growth strategies to improve conversion, expansion and retention.
• Oversee lifecycle from new product introduction to sunset, ensuring commercial clarity.

Skills

Monetization strategy

Pricing & packaging

Product-led growth

Portfolio management

Job description

DigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today’s threats and prepare for a quantum-safe future at www.digicert.com

Job summary

DigiCert’s product organization is at an inflection point. As the market for intelligent trust expands – driven by AI, quantum readiness, and increasingly complex infrastructure – the need for a tightly run, commercially sharp product operation has never been greater.

This role sits at the center of that ambition. Reporting directly to the Chief Product Officer, the VP of Monetization is a dual-mandate leader who combines strategic firepower with operational discipline. You will own the agenda that turns great products into great business outcomes: from how DigiCert monetizes its portfolio, to how products are launched and retired, to how the product organization accelerates go-to-market and earns the trust of the business. This is not a supporting role. It is a leadership role for someone who wants to sit close to the top of a product organization and shape it.

What you will do

This role is organized around five core mandates:

1 – Monetization Strategy
Own DigiCert’s end-to-end monetization agenda. This means more than pricing – it means defining how the company captures value from its products across segments, channels, and geographies.

• Design and steward DigiCert’s pricing and packaging architecture across the portfolio, balancing competitive positioning, customer value, and margin expansion.
• Build and maintain a monetization framework that reflects usage economics, buyer psychology, and DigiCert’s strategic priorities.
• Partner with the CPO, GTM, and Finance to identify revenue expansion opportunities – new tiers, bundles, usage-based models, and upsell paths – and operationalize them.
• Analyze willingness-to-pay, competitive benchmarks, and cohort-level retention data to continuously refine pricing logic.
• Lead pricing governance: own the rhythm of pricing reviews, field feedback loops, and executive reporting on monetization performance.
• Drive Product Led Growth (PLG) strategy – optimizing conversion, expansion, and retention levers directly within the product experience.

2 – Product Portfolio Management – Launch to Sunset

Own the full commercial lifecycle of DigiCert’s product portfolio, from the moment a new product enters the pipeline to the moment a legacy product exits the market.

• Run the New Product Introduction (NPI) process end-to-end: readiness criteria, cross-functionalcoordination, pricing and packaging sign-off, and launch execution.
• Own the Product Sunset process: manage the transition from legacy to next-generation products with clarity, customer sensitivity, and commercial discipline – including migration pricing and retention strategies.
• Maintain a clear view of portfolio health – what to accelerate, what to rationalize, and what to exit -and bring that perspective to the CPO.
• Build the systems and rituals that keep portfolio decisions grounded in data and free from organizational inertia.

3 – Product Intelligence & Insights

Be the analytical engine of the product organization. Turn data into the shared language that product teams, executives, and cross-functional partners use to make decisions.

• Analyze product-level P&L, ARR, new ACV, and pipeline across the portfolio – and surface the ‘so what’ behind the numbers.
• Drive product usage analytics: understand how customers engage with the product, where value is realized, and where it is lost.
• Own funnel analytics – adoption rates, abandonment, expansion – and translate findings into product and commercial recommendations.
• Build and maintain the executive reporting cadence for the CPO: board prep, QBRs, and ad hoc requests from the business.
• Establish the data infrastructure and analytical standards that allow the product organization to operate with a shared, trusted view of performance.

4 – Product GTM Acceleration

Serve as the product organization’s primary interface with Sales, Marketing, and Customer Success – ensuring that great products reach the market with the positioning, readiness, and field support they need to win.

• Drive cross-functional alignment on product launches: coordinate with GTM teams on messaging, enablement, pricing readiness, and launch timing.
• Identify and remove friction in the sales motion – whether that’s packaging complexity, unclear positioning, missing collateral, or gaps in the product experience.
• Manage technical and strategic partnerships: oversee third-party integrations, evaluate new partner commercial models, and build business plans for new opportunities.
• Help the product organization run more experiments – faster feedback loops, better instrumentation, and a culture of testing and learning.

5 – Office of the CPO

Act as the CPO’s strategic partner and operational right hand – ensuring the product organization operates with clarity, alignment, and momentum.

• Own the CPO’s operating rhythm: staff meetings, offsites, strategic planning cycles, and cross-functional forums.
• Serve as a thought leader and trusted advisor – helping the CPO think through hard problems, stress-test decisions, and communicate with clarity to the business.
• Drive strategic initiatives at the CPO’s direction – from M&A support and due diligence to org design and capability building.
• Standardize how the product organization communicates internally and externally: templates, narratives, and the connective tissue between product and the business.VP of Product Strategy & Chief of Staff to the CPO
• Represent the CPO’s priorities in cross-functional forums and ensure follow-through on key commitments

What you will have

You are a rare combination of strategic thinker and operational executor who thrives in proximity to senior leadership. You have built and run complex programs before, and you know how to get things done in a matrixed organization without losing momentum or relationships.

You are energized by the commercial side of product – pricing, packaging, growth levers – and have the analytical depth to back your intuition with data. You are equally comfortable presenting to a board and debugging a funnel metric. You know when to go deep and when to step back and see the system.

You are the person the CPO trusts to run something important – and to tell them the truth when it matters.

Compensation Transparency:

The annualized base salary range for this position is outlined below.

Each candidate’s compensation offer will be determined based on factors including experience, skills, qualifications, job duties, business needs, and location. For roles that include additional compensation components, total compensation may include base pay, bonus, equity, or other incentives.

This role may also be eligible for benefits, which will be discussed during the hiring process. We are committed to fair and transparent pay practices and comply with all applicable pay transparency requirements. If you would like more information about compensation or benefits, we are happy to provide additional details during the hiring process.

For more information regarding our comprehensive benefits, see the benefits section.

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

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