VP of Marketing, Strategic Accounts-Remote

Marriott Fort Collins, Colorado; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Hotel Equities is seeking a Vice President, Strategic Accounts to lead relationships with key franchise accounts. The role involves strategic marketing planning, relationship building, and team leadership. Ideal candidates have extensive experience in the hospitality industry and strong communication skills.

Benefits

Health, vision, and dental insurance

401(k)

Vacation and Sick Pay

Paid Holidays

Discount programs for shopping, travel, tickets, and more

Access to our Talent team for career growth

Qualifications

• 10+ years of experience in marketing, focusing on B2B and strategic account management.
• Proven track record of managing key accounts and achieving revenue goals.

Responsibilities

• Develop and execute strategic marketing plans for key franchise accounts.
• Cultivate relationships with franchise brand marketing teams and real estate owners.
• Lead the development and implementation of marketing campaigns.

Skills

Communication

Interpersonal Skills

Presentation Skills

Education

Bachelor's degree in marketing

Business Administration

Job description

Position Summary

Hotel Equities is seeking a Vice President, Strategic Accounts. This role is responsible for leading and managing relationships with key franchise accounts, specifically within major legacy hotel brands. The position involves close collaboration with brand marketing teams and real estate owners to ensure successful marketing strategies and the achievement of revenue goals. The ideal candidate possesses a deep understanding of the hospitality industry and proven experience in franchise brand marketing.

The VP of Marketing reports to: EVP, Marketing

Core Responsibilities:

1. Strategic Account Management: Develop and execute strategic marketing plans for key franchise accounts, aligning with brand standards and owner objectives.
2. Relationship Building: Cultivate and maintain strong relationships with franchise brand marketing teams and real estate owners. Serve as the primary point of contact, ensuring effective communication and collaboration.
3. Marketing Planning & Execution: Lead the development and implementation of marketing campaigns, including digital marketing, advertising, public relations, and promotions. Oversee budget management and performance tracking for each account.
4. Performance Analysis & Reporting: Monitor and analyze key marketing metrics, providing regular performance reports to brand partners and ownership groups. Identify opportunities for optimization and growth.
5. Brand Compliance: Ensure all marketing activities adhere to franchise brand guidelines and standards. Stay up-to-date on brand updates and communicate changes to relevant stakeholders.
6. Cross-Functional Collaboration: Collaborate effectively with senior leaders and related teams across the enterprise, including revenue & distribution, sales, and operations to ensure alignment and maximize impact.
7. Team Leadership: Lead and mentor a team of marketing professionals dedicated to supporting strategic accounts.
8. Market Research: Conduct market research to identify trends, the competitive landscape, and opportunities for enhancing marketing effectiveness.

Qualifications:

• Bachelor's degree in marketing, Business Administration, or a related field.
• 10+ years of experience in marketing, with a focus on B2B and strategic account management.
• Proven track record of successfully managing key accounts and achieving revenue goals.
• Strong understanding of major hotel brands, particularly Marriott and Hilton.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work effectively with cross-functional teams and build consensus.

We are:

Hotel Equities is an award-winning hospitality company with a diverse culture and a unique environment that empowers our team to exceed guests' expectations and make a distinct difference in people's lives.

At Hotel Equities, we have redefined business culture and captured it in our core values. From our Atlanta-based headquarters throughout all of our hotels, these values aren’t posted on a wall and ignored. They define who we are and how we conduct ourselves with investors, guests, and one another.

What we can offer you:

• Health, vision, and dental insurance
• 401(k)
• Vacation and Sick Pay
• Paid Holidays
• Discount programs for shopping, travel, tickets, and more
• Access to our Talent team to help you reach your career growth goals