VP of Marketing — Lead Empathy-Driven, Multi-Channel Growth (Remote/Bend)

Egreenservices; Bend (OR); On-site; USD 212,000 - 315,000; Full time

Job summary

Caterpillar is seeking a VP of Marketing to craft campaigns, partnerships, and pitches that put us on the map from Bend, Oregon. The role leads multi-channel campaigns, with a focus on converting prospects and driving qualified leads, while owning pricing negotiations and quota attainment.

You will translate customer insights into sharp campaign briefs, optimize TikTok Ads funnels, and leverage ABM and affiliate marketing strengths to grow revenue.

Qualifications

• relocation to Bend, OR, or remote work
• writer's ear for tone in high-stakes emails
• self-direction in a quiet Slack channel
• working knowledge of Semrush and transferable Account-Based Marketing chops
• VP mastery of Affiliate Marketing validated by people who'd hire you again

Responsibilities

• Dig into TikTok Ads funnels and fix the step where buyers vanish
• Negotiate pricing and close deals that meet or exceed quarterly quotas
• Find the empathy-led hook that makes Bend, OR prospects lean in
• Develop and execute multi-channel campaigns that drive qualified leads for Caterpillar
• A knack for translating customer insights into sharper campaign briefs

Job description

Caterpillar is seeking a VP of Marketing to craft campaigns, partnerships, and pitches that put us on the map from Bend, Oregon. The role leads multi-channel campaigns, with a focus on converting prospects and driving qualified leads, while owning pricing negotiations and quota attainment.

You will translate customer insights into sharp campaign briefs, optimize TikTok Ads funnels, and leverage ABM and affiliate marketing strengths to grow revenue.