VP of Marketing & Growth Strategy

Gregory Poole Equipment Company; Raleigh (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

Gregory Poole Equipment Company seeks the Vice President of Marketing to provide executive leadership for marketing strategy, brand, and growth initiatives. You will translate market insights into strategic priorities and lead the marketing organization to strengthen market position and drive demand.

The role partners with executive leaders to align capabilities across Sales, Customer Experience, IT, and other functions, delivering measurable business results and ROI.

Qualifications

• Bachelor's degree in marketing or related field.
• 10+ years' experience in Marketing/ Advertising or related field.
• 5+ years of supervisory experience.
• Ability and willingness to travel as required.

Responsibilities

• Develop and lead 3 to 5-year marketing strategies aligned with company objectives and long-term growth priorities.
• Translate market, customer, competitive, and industry insights into growth strategies and go-to-market priorities.
• Lead marketing organization, oversee resources, and partner with executives to align marketing with company objectives.
• Oversee digital channels, brand strategy, and customer engagement across multiple platforms.
• Provide executive reporting on marketing performance, ROI, and strategic initiatives.

Skills

Strategic Marketing

Leadership

Brand Management

Demand Generation

Analytics

Education

Bachelor's degree in Marketing

Tools

CRM platforms

MS Office

Job description

Gregory Poole Equipment Company seeks the Vice President of Marketing to provide executive leadership for marketing strategy, brand, and growth initiatives. You will translate market insights into strategic priorities and lead the marketing organization to strengthen market position and drive demand.

The role partners with executive leaders to align capabilities across Sales, Customer Experience, IT, and other functions, delivering measurable business results and ROI.