VP of Marketing & Growth Strategy

Highmark Residential; Addison (TX); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Monthly bonus opportunities

30% associate rent discount

Medical, Dental & Vision benefits

Life insurance and disability coverage

401(k) with 4% match

Tuition reimbursement

Paid holidays

Parental leave

Flexible Spending accounts

Vacation, Sick and Personal Time

Job summary

Highmark Residential is seeking a Vice President of Marketing to lead strategic and tactical marketing for the portfolio, shaping long-term growth across communities in the Dallas area. This executive role drives CRM optimization, budgeting, and multi-channel campaigns to improve leasing performance and customer experience.

The successful candidate will manage a marketing team, develop annual plans, and leverage emerging technologies to stay ahead of market trends while aligning with company

Qualifications

• 15 years in real estate marketing with a specialty in multifamily.
• 10 years of managing and growing an effective marketing team with consistent goal attainment.
• Extensive knowledge and experience with digital, social media platforms and automated marketing systems.
• Ability to execute in the trenches, while providing strategic leadership.
• Strong commitment to a team-oriented approach with the ability to train, manage and develop a team.
• Ability to quickly process information, simplify complex concepts, collaborate effectively, and work both independently and in team-based problem-solving environments.

Responsibilities

• Monitor and research competitive and technology trends that strengthen the Company's long-term competitive position.
• Drive marketing, leasing and advertising programs using emerging technologies to improve efficiency.
• Lead CRM usage to meet customer service expectations and analyze performance trends.
• Develop policies, work processes, and procedures for Highmark business functions.
• Build and manage a marketing team capable of executing strategies.
• Grow the department and ensure visibility and support across the organization.
• Oversee annual marketing budgets and expenditures.
• Develop annual marketing plan and strategies to achieve goals.
• Oversee benchmark system to track marketing expenditures.
• Review market data to identify trends and opportunities.
• Provide leadership for Reputation Management Program.
• Oversee social media strategies and brand policy.
• Prepare proposals and reports for RFPs to promote growth.
• Lead market research function.
• Oversee onboarding for new acquisitions.
• Create and monitor educational curricula to improve leasing performance.
• Lead AI-enabled marketing strategy to improve leasing performance and customer experience.
• Design automated workflows to increase conversion and speed-to-lease.
• Own and evolve marketing tech stack to ensure data-driven decisions.
• Drive predictive analytics and insights for pricing and demand.

Skills

Leadership

Digital Marketing

Social Media

Automation Tools

Analytics

Tools

CRM platforms

Job description

Highmark Residential is seeking a Vice President of Marketing to lead strategic and tactical marketing for the portfolio, shaping long-term growth across communities in the Dallas area. This executive role drives CRM optimization, budgeting, and multi-channel campaigns to improve leasing performance and customer experience.

The successful candidate will manage a marketing team, develop annual plans, and leverage emerging technologies to stay ahead of market trends while aligning with company