VP of Marketing: Data-Driven Cannabis Growth Leader

Vangst; Denver (CO); Sur place; USD 144 000 - 176 000; Plein temps

Résumé du poste

Vangst, a growing Colorado cannabis company, is seeking a Vice President of Marketing to lead the marketing strategy and customer acquisition efforts across its Colorado retail footprint. This role emphasizes data-driven decision making to drive traffic, revenue, and measurable growth.

You will develop and execute cross-channel campaigns, establish clear KPIs, manage the budget, and partner with retail leadership to tailor localized programs that boost store performance and customer lifetime

Qualifications

• 8+ years of progressive marketing experience with leadership in strategy and execution.
• Strong background in customer acquisition, growth marketing, or data-driven retail marketing.
• Experience developing marketing strategies for multi-location retail businesses.
• Analytical and quantitative skills; translate data into actionable strategies.
• Experience using customer, sales, traffic, and campaign data to drive decisions.
• Experience managing KPIs, budgets, reporting, and ROI analyses.
• Strong CRM, loyalty, digital marketing, paid media, segmentation, and retention knowledge.
• Experience partnering with retail and operations to drive measurable business results.
• Cannabis industry experience in Colorado is strongly preferred.

Responsabilités

• Lead the overall marketing strategy across Colorado retail footprint focusing on customer acquisition, retention, traffic, and revenue growth.
• Develop and execute data-driven customer acquisition strategies across digital, CRM, loyalty, and paid media.
• Analyze customer, sales, traffic, and marketing data to identify trends and opportunities.
• Establish and manage KPIs, dashboards, and performance benchmarks to measure ROI.
• Develop strategies to increase new customer acquisition and improve retention and lifetime value.
• Partner with retail leadership to understand store performance and tailor localized strategies.
• Oversee promotional strategy and evaluate discounts, loyalty initiatives, and other programs.
• Lead and develop the marketing team with clear priorities and accountability.

Connaissances

Marketing leadership

Customer acquisition

Growth marketing

Data-driven marketing

CRM & loyalty

Multi-location retail marketing

Analytics & KPIs

Budget management

Communication & leadership

Description du poste

Vangst, a growing Colorado cannabis company, is seeking a Vice President of Marketing to lead the marketing strategy and customer acquisition efforts across its Colorado retail footprint. This role emphasizes data-driven decision making to drive traffic, revenue, and measurable growth.

You will develop and execute cross-channel campaigns, establish clear KPIs, manage the budget, and partner with retail leadership to tailor localized programs that boost store performance and customer lifetime