Chief Marketing & Brand Officer — Data-Driven Leader

XU01 Xavier University; Cincinnati (OH); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Comprehensive insurance plans

Retirement savings plans

Tuition remission for employees

Job summary

Xavier University seeks an accomplished Vice President and Chief Marketing Officer to lead the Division of Marketing and Communications, align brand strategy with enrollment and revenue goals, and implement an in-house, data-driven marketing operation.

The role requires deep executive experience, proven ability to connect marketing to measurable results, and expertise in AI, analytics, and marketing technology within a higher education setting.

Qualifications

• Master’s degree required.
• 10+ years of progressive leadership experience, including at least 5 years in an executive-level role (CMO, VP Marketing/Communications) with board-level exposure.
• Strong connection between marketing investments and revenue/growth metrics.

Responsibilities

• Lead centralized Division of Marketing and Communications.
• Set brand strategy and market position grounded in mission.
• Develop in-house, agency-style marketing operations.
• Lead data-driven brand research, dashboards, and AI-enabled marketing initiatives.
• Oversee budget, talent, and vendor partnerships.
• Collaborate with Enrollment Management, Advancement, Athletics, and IT.

Skills

Executive leadership

Brand strategy

Data analytics

AI in marketing

Marketing technology

Budget management

Cross-functional partnership

Education

Master’s degree

Tools

AI in marketing

Marketing automation

Job description

Xavier University seeks an accomplished Vice President and Chief Marketing Officer to lead the Division of Marketing and Communications, align brand strategy with enrollment and revenue goals, and implement an in-house, data-driven marketing operation.

The role requires deep executive experience, proven ability to connect marketing to measurable results, and expertise in AI, analytics, and marketing technology within a higher education setting.