VP of Marketing (B2B, Subscription)

Talener; Boston (MA); Hybrid; USD 160,000 - 200,000; Full time

Benefits offered by this job

15 days PTO

Holiday schedule

Complimentary lunches on in-officedays

Parking reimbursement

Full commuter pass reimbursement

Growth potential

Job summary

Talener is seeking a Director/VP of Marketing in Boston for a hybrid role that blends strategic leadership with hands-on execution across multiple brands. You will lead marketing strategy, manage a seasoned team, and partner with executives to set growth priorities.

Own paid search performance, expand acquisition channels beyond Google Ads, and improve retention, lifecycle marketing, and subscription conversion. Drive new product launches and ROI-driven growth across B2B and consumer offerings.

Qualifications

• Deep hands-on paid search with Google Ads and Microsoft/Bing Ads.
• Experience building, optimizing, and scaling PPC programs.
• Strong B2B marketing and demand generation background.
• Experience developing go-to-market strategies and new growth motions.
• Background in subscription-based businesses.
• Paid social media experience and broader digital marketing expertise.
• Experience leading teams while remaining actively involved in execution.
• Success managing multiple brands, products, business units, or client portfolios.
• Strong analytical, organizational, and prioritization skills.
• Experience leveraging AI tools, automation platforms, and marketing technology.
• Energetic, collaborative, and adaptable leadership style.

Responsibilities

• Lead marketing strategy and execution across brands.
• Develop and manage an established team spanning brand marketing, SEO, content, and social media.
• Own paid search performance, optimization, and scalable growth initiatives.
• Identify and develop new acquisition channels beyond Google Ads.
• Partner directly with executive leadership on growth strategy and marketing priorities.
• Build and execute B2B go-to-market initiatives.
• Improve customer retention, lifecycle marketing, and subscription conversion performance.
• Analyze marketing performance, profitability, and ROI across brands.
• Drive new campaigns, product launches, and growth opportunities.
• Balance strategic leadership with hands-on execution in a highly visible role.

Skills

Paid search

PPC programs

B2B marketing

Go-to-market

Subscription business

Paid social

Leadership & execution

Multi-brand management

Analytics & ROI

AI tools & marketing tech

Collaborative leadership

Job description

Title

Director / VP of Marketing

Location

• Boston, MA (Hybrid)
• Onsite Monday through Wednesday

Client

Fast-growing subscription-based digital information company with a portfolio of established consumer and business-focused brands. Operates across data, reporting, verification, and information services markets. Expanding beyond its traditional B2C roots to build a more structured B2B growth engine.

The Role

• Lead marketing strategy and execution across multiple brands and business lines.
• Manage and develop an established team spanning brand marketing, SEO, content, and social media.
• Own paid search performance, optimization, and scalable growth initiatives.
• Identify and develop new acquisition channels beyond Google Ads.
• Partner directly with executive leadership on growth strategy and marketing priorities.
• Build and execute B2B go-to-market initiatives.
• Improve customer retention, lifecycle marketing, and subscription conversion performance.
• Analyze marketing performance, profitability, and ROI across brands.
• Drive new campaigns, product launches, and growth opportunities.
• Balance strategic leadership with hands-on execution in a highly visible role.

Must-Have Skillset

• Deep hands-on Paid Search experience with Google Ads and Microsoft/Bing Ads
• Proven experience building, optimizing, and scaling PPC programs.
• Strong B2B marketing and demand generation experience.
• Experience developing go-to-market strategies and new growth motions.
• Background in subscription-based businesses.
• Paid social media experience and broader digital marketing expertise.
• Experience leading teams while remaining actively involved in execution.
• Success managing multiple brands, products, business units, or client portfolios.
• Strong analytical, organizational, and prioritization skills.
• Experience leveraging AI tools, automation platforms, and marketing technology.
• Energetic, collaborative, and adaptable leadership style.

Plusses

• Agency experience managing multiple clients or brands.
• Experience expanding acquisition efforts into Meta, LinkedIn, Reddit, and emerging channels.
• Product ownership or P&L responsibility.
• UX, CRO, and customer journey optimization expertise.
• Strong lifecycle marketing and retention background.
• Experience launching new products, services, or business lines.
• Experience driving growth across both B2C and B2B organizations.
• In-house marketing leadership experience.

Comp & Benefits

• Competitive base salary commensurate with experience: $160,000-200,000
• Potential long-term profit-sharing tied to growth initiatives and new revenue streams.
• 15 days PTO.
• Robust company holiday schedule.
• Complimentary lunches on in-office days.
• Full parking reimbursement.
• Full commuter pass reimbursement.
• High-visibility role with direct access to executive leadership and significant growth potential.