VP of Marketing

ASSA ABLOY Group; Winston-Salem (NC); On-site; USD 180,000 - 260,000; Full time

Job summary

Amarr, part of ASSA ABLOY, seeks a results-driven Vice President of Marketing to shape a data-driven strategy, fuel revenue growth, and elevate brand presence across multi-channel campaigns. You will lead lifecycle marketing, ABM programs, and product marketing, while building a high-performing team and aligning Sales and Marketing for optimal lead quality and funnel performance.

The role focuses on accelerating growth, expanding market share, and driving customer engagement through strategic

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10–15+ years of progressive marketing experience, including 5+ years in senior leadership.
• Proven success driving demand generation, revenue growth, and enterprise sales support.
• Strong expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, 6sense, Google Analytics).
• Data-driven mindset with strong analytical and decision-making skills.
• Demonstrated ability to lead cross-functional initiatives and build high-performing teams.
• Experience with customer lifecycle marketing, loyalty programs, and customer-centric strategy.
• The ability to moderately travel, including internationally.

Responsibilities

• Develop and execute a comprehensive go-to-market (GTM) strategy to accelerate revenue and market share
• Build a predictable, scalable demand generation engine supporting complex B2B sales cycles
• Lead customer lifecycle marketing, including segmentation, journey mapping, and retention strategies
• Translate customer insights into actionable strategies that improve engagement and loyalty
• Oversee multi-channel demand generation and ABM strategies
• Own marketing-sourced and influenced pipeline performance across the full funnel
• Partner with Revenue Operations to optimize conversion, attribution, and funnel performance
• Define and evolve brand positioning, messaging, and value proposition
• Lead product marketing to support new launches, innovation, and adoption
• Drive upsell and cross-sell strategies through strong product alignment
• Deliver impactful sales enablement tools including thought leadership, ROI models, and case studies
• Strengthen alignment between Marketing and Sales on lead quality, targeting, and follow-up
• Oversee digital strategy including website performance, SEO, PPC, and emerging AI channels
• Lead events, trade shows, webinars, and industry engagement to expand brand reach
• Own Voice of Customer programs (NPS, surveys, advisory councils)
• Turn insights into improvements in product, service, and experience delivery
• Develop and mentor a multidisciplinary marketing team
• Manage budget and optimize investments across media, tools, and talent
• Modernize the marketing tech stack, leveraging automation and AI capabilities

Skills

Strategic marketing

Demand generation

ABM

Team leadership

CRM & marketing automation

Data-driven decisions

B2B marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Salesforce

HubSpot

Marketo

6sense

Google Analytics

Job description

Amarr, a part of ASSA ABLOY – the global leader in opening solutions, is seeking a dynamic and strategic Vice President of Marketing to lead our organization’s growth, elevate our brand, and drive measurable revenue impact. Reporting directly to the President, this executive leader will shape and execute a modern, data-driven marketing strategy that fuels pipeline growth, strengthens customer engagement, and positions the company as a leader in its category.

What You’ll Do

• Develop and execute a comprehensive go-to-market (GTM) strategy to accelerate revenue and market share
• Build a predictable, scalable demand generation engine supporting complex B2B sales cycles
• Lead customer lifecycle marketing, including segmentation, journey mapping, and retention strategies
• Translate customer insights into actionable strategies that improve engagement and loyalty

Drive Growth & Marketing Strategy

• Oversee multi-channel demand generation and Account-Based Marketing (ABM) strategies
• Own marketing-sourced and influenced pipeline performance across the full funnel
• Partner with Revenue Operations to optimize conversion, attribution, and funnel performance

Shape Brand & Product Marketing

• Define and evolve brand positioning, messaging, and value proposition
• Lead product marketing to support new launches, innovation, and adoption
• Drive upsell and cross-sell strategies through strong product alignment

Enable Sales Success

• Deliver impactful sales enablement tools including thought leadership, ROI models, and case studies
• Strengthen alignment between Marketing and Sales on lead quality, targeting, and follow-up

Enhance Digital Presence & Market Visibility

• Oversee digital strategy including website performance, SEO, PPC, and emerging AI channels
• Lead events, trade shows, webinars, and industry engagement to expand brand reach

Champion Customer Insights

• Own Voice of Customer programs (NPS, surveys, advisory councils)
• Turn insights into improvements in product, service, and experience delivery

Build & Lead a High-Performing Team

• Develop and mentor a multidisciplinary marketing team
• Manage budget and optimize investments across media, tools, and talent
• Modernize the marketing tech stack, leveraging automation and AI capabilities

What You Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 10–15+ years of progressive marketing experience, including 5+ years in senior leadership
• Proven success driving demand generation, revenue growth, and enterprise sales support
• Strong expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, 6sense, Google Analytics)
• Data-driven mindset with strong analytical and decision-making skills
• Demonstrated ability to lead cross-functional initiatives and build high-performing teams
• Experience with customer lifecycle marketing, loyalty programs, and customer-centric strategy
• The ability to moderately travel, including internationally

The Details:

Benefits include Medical/Dental/Vision, Paid Time Off, Paid Holidays from day one, tuition reimbursement, and a 401k plan (with an automatic 3% company contribution, regardless of your contribution) among others.

Our goal is to be a world-leading company that attracts diverse talent, where all team members feel safe being their true selves and are able to thrive in a work environment that promotes change, innovation, and provides equal access and opportunity.

As one of North America’s leading garage door manufacturers, Amarr Company takes pride in fostering a culture where employees enjoy many opportunities for career growth, rapid advancement, and relocation to some of America’s most desired cities. Although Amarr Company is an international business, employees enjoy a family-oriented, caring culture and rewarding work environment. Amarr Company offers competitive wages, generous benefits, and a bonus program for every employee. At Amarr Company, the door is always open and there is no ceiling to your career growth.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Amarr is an E-Verify participant.